Responsibilities

• Implements marketing programs (campaigns) at the store level, in partnership with store-level Team Members.
• Translates deadlines and deliverables into concrete, store-level jobs to do.
• Serves as the liaison between stores and regional marketing.
• Works with store, buyers, operations, and other key stakeholders to understand signage and local marketing requirements and anticipated changes.
• Creates all in-store communication materials, owns signage and point-of-sale communications end-to-end, from design through production, delivery, and placement.
• Works with various signage design, production, and delivery stakeholders – internally and externally – to provide advance notice about signage requirements and upcoming changes.
• Works with store teams / stakeholders to facilitate signage ordering, production, delivery, and placement.
• Owns website updates, email campaign creation, paid social and organic content, and follow-up activation with our PR agency to amplify programs.
• Provides hands-on assistance to store-level Team Members as necessary to ensure program success.
• Monitors store signage experience to identify logistical, production, placement, and other issues.

Requirements

• BA/BS degree and 6 years’ relevant experience OR equivalent combination of education and relevant experience.
• Working knowledge of marketing concepts in a retail environment, including brand management, channel management, and communication strategies.
• Excellent written, verbal, and listening skills; translates technical information for non-technical audiences (our customers) and stakeholders.
• Rallies cross-functional colleagues and external agencies around program goals, builds buy-in, and ensures every stakeholder understands their role and delivers their part.
• Able to own end-to-end execution of signage and point-of-sale communications: ordering, production, delivery, and placement, across the store portfolio.
• Understanding of signage design, development, production, and delivery.
• Prepares clear reports on signage / program processes, placement, and impact for every program we launch.
• General understanding of consumer insight analytics and related marketing, retail, and customer engagement metrics.
• Strong ability to create accessible, easy-to-understand communication in multiple formats.
• Demonstrated ability to assess marketing initiative impact on customer behavior and bottom line performance.