Responsibilities

• Lead the development, implementation and embedding of the Woodland Trust's in-memory fundraising strategy.
• Drive growth in in-memory income, achieving strategic income and supporter acquisition targets.
• Design and deliver a gold-standard stewardship programme to strengthen supporter relationships and encourage future legacy giving.
• Collaborate with Communications to develop compelling messaging, storytelling and campaigns that raise awareness of in-memory giving.
• Build and manage relationships with key in-memory supporters, providing personalised stewardship.
• Maximise legacy giving opportunities by promoting gifts in wills and integrating legacy fundraising into supporter journeys.
• Work cross-organisationally to develop innovative in-memory products, including launching new tribute fund initiatives with external partners.
• Use insight, benchmarking and performance reporting to identify trends, evaluate success and inform future development.
• This is a hybrid position with a mix of home working, and from our head office in Grantham, Lincolnshire. Head office attendance would be required no more than once a month on average (Possibly more in the first 6 months). Occasional travel to other offices and remote locations may also be required.

Requirements

• Demonstrable experience in in-memory giving and legacy giving.
• A track record of delivering complex, cross-team projects collaboratively.
• The ability to manage multiple priorities and meet deadlines, both independently and as part of a team.
• The ability to manage multiple priorities and meet deadlines, both independently and as part of a team.
• Dynamics 365 experience is desirable.
• Sounds knowledge of project management, including coordinating multiple workstreams.
• A degree in Marketing, Fundraising, or equivalent experience (desirable).
• Full UK driving licence.

Preferred

• A background working within the charity sector.
• Confidence using CRM systems, with experience of Dynamics 365 being desirable.
• A degree in Marketing, Fundraising, or equivalent experience (desirable).
• Full UK driving licence.

Benefits

• Enhanced Employer Pension
• Life Assurance
• Flexible & Hybrid Working Options
• Generous Annual Leave - 25 Days Plus Bank Holidays (pro rata’d for part-time)
• Buy and Sell Holiday Scheme
• Enhanced Parental Pay
• Employee Assistance Programme