Responsibilities

• Work cross-functionally with Brand, Hospitality, Licensing, legal and Agencies to ensure aligned execution
• Own e-commerce campaign strategy and planning for Hospitality and Retail, driving continuous improvement through closer collaboration with Brand and Retail teams.
• Lead paid media and CRM campaigns for hospitality and retail products, from briefing through execution and optimisation.
• Own lifecycle journeys to improve up-sell and cross-sell strategies.
• Hospitality - Own product positioning and audience definition for F1 Hospitality propositions, ensuring clarity of value proposition across channels.
• Hospitality - Develop and maintain hospitality sales collateral, ensuring it is commercially effective and aligned with brand standards
• Hospitality - Define and deliver digital estate content for Hospitality, in close collaboration with Hospitality teams
• Hospitality - Work in collaboration with Hospitality and brand to support Partner’s activations
• Hospitality - Act as a primary marketing contact for the hospitality team and coordinating with brand stakeholders.
• Retail - Act as primary e-commerce marketing contact for retail partners, coordinating with Licensing and Brand stakeholders
• Retail - Deliver BAU e-commerce reporting, tracking campaign performance and surfacing actionable insights.

Requirements

• 5+ years in a marketing role – client side preferred – managing a hospitality or a luxury brand
• Experience in producing premium sales collaterals
• Experience in managing 3rd party partners (agency, licensing partners)
• Experience in managing main paid media channels: Paid Search, Paid Social, Display, influencer
• Experience managing creative and media agencies
• Experience in managing CRM journeys
• Batchelor’s degree in marketing or management is essential
• Knowledge & Skills: Creative sensitivity for Luxury brands and experiences.
• Knowledge & Skills: Experience in managing cross-channel campaigns for Luxury and Lifestyle brands
• Knowledge & Skills: Excellent Copywriting skills
• Knowledge & Skills: Strong project planning skills
• Knowledge & Skills: Strong commercial acumen to design sales plans and go to market strategies
• Knowledge & Skills: Reporting: ability to analyse and report on campaign’s profitability and provide recommendations based on data to improve performance
• Knowledge & Skills: Ability to effectively interact and communicate with a wide range of people and personalities, including our retail and hospitality partners.
• Knowledge & Skills: Good consideration for managing risk in a high paced delivery environment.

Nice-to-have

• Prior experience with luxury and lifestyle brands
• Master’s degree in a business area is highly valued, but not essential.

Benefits

• Private Healthcare scheme
• Dental Care
• 4 x Grand Prix Paddock passes per season
• Enhanced maternity/paternity leave and other family planning policies
• A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
• Free healthy snacks in our offices
• Subsidised canteen in Biggin Hill, serving breakfast and lunch
• 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
• Opportunities to develop and request training for your role via our in-house Learning and Development team
• Discount on F1 merchandise
• Discount at F1’s experiences including F1 Arcade and F1 Drive
• Perkbox benefit portal and more