Head of Workplace Member / Customer Marketing

Bristol, UK (Hybrid)

£90K/yrSenior LevelPart time

Posted 4 hrs ago

Job Summary

Own and drive the workplace marketing and member engagement strategy, lead a high-performing team, and partner with cross-functional groups to deliver measurable engagement and business impact.

  • Lead strategy development and execution for CRM in the workplace
  • Build and motivate a cross-functional team to deliver campaigns and events

Job Description

Responsibilities

  • Develop and lead the marketing and member engagement (Customer Relationship Management) strategy for workplace, aligned to the key business and marketing priorities of the Group
  • Leading, engaging, developing and motivating the team to deliver the marketing & communications plans, presentations, webinars and campaigns for our aligned clients and new prospects.
  • Work in partnership with Group Brand & Marketing , B2B Marketing, Customer Marketing, Workplace Distribution, and wider business teams to deliver innovative strategies that support our goals and amplify impact across the business.
  • Role model and embed a culture of high performance, accountability and continuous improvement, to ensure Standard Life's member engagement approach is industry-leading
  • Maintain a strategy to leverage emerging technologies and personalised approaches including digital channels to help clients engage employees and drive measurable outcomes.
  • Build Standard Life's reputation within the Workplace market, including presenting at industry conferences, adviser events and new business pitches
  • Establish best-practice measurements, analysis and reporting that ensures team are delivering impact and clearly reporting their contribution towards core KPI's (business, commercial, marketing, engagement)

Requirements

  • Can self-manage and self-motivate with an ability to work with limited supervision, also encouraging this of own team.
  • Innovative and creative thinker, who can act on best ideas and build a creative culture across the team
  • A natural storyteller who can engage diverse audiences through strong communication and presentation skills
  • Has a proven track record with delivering on targets and business objectives.
  • Can establish strong relationships with senior stakeholders across the wider business to ensure we meet or exceed client expectations.
  • Has the ability to lead a team virtually with disparate colleagues.
  • Can balance and manage conflicting and varying demands, often under pressure.

Benefits

  • Salary and benefits : From £90k, plus an indicative bonus range of 30% to 60%, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days and much more.
Standard Life plc logo

Standard Life plc

3.6 Glassdoor

Standard Life champions the belief that everyone’s journey to and through retirement can be better, using our size, expertise and influence - to shape the world our customers will retire into.

London, England, GBR
2.5K employees (106 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

£90K/yr

Taken straight from the job posting.

See all Standard Life plc salaries

Marketing Team

Marketing Team Size
106 (4% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
31.9K
Monthly Google Ads Budget
$227
Traffic Source Mix
Search
69.7%
Direct
16.9%
Referral
9.2%
Social
0.9%

Headcount Trend

Current headcount: ~2.5K

Recent News

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Head of Workplace Member / Customer Marketing

Standard Life plc · Bristol, UK · Hybrid