Responsibilities

• Define an Insights Driven Trade Marketing Strategy to deliver accelerated growth in the priority channels for the UK: Grocery Multiples, Wholesale, Convenience and Discounters.
• Distribution Opportunities.
• Portfolio Strategy by Channel/Customer/Banner.
• Loyalty program development for Key Retailers (Nectar, Clubcard, etc.)
• POS brand activation strategy (TP & DME)
• Develop a seamless omnichannel shopping experience that enhance our shopper conversion rates through all UK Marketplace.
• Path to purchase assessment and Shopper Drivers by Channel.
• In store merchandising and communication strategy.
• Go to Market Strategy for key segments/brands and innovation.
• Participate in the Annual, quarterly and monthly planning process for each channel and Key Retailer.

Requirements

• Bachelor Degree is a must.
• FMCG sales experience including selling, negotiating and leveraging insights to deliver tailored customer plans that achieve both company and customer objectives.
• Significant Trade Marketing experience, with proven ability to develop and execute shopper‑centric POS, promotional and in‑store activation strategies across multiple channels.
• Experience managing complex, multi‑format customers and channels within the UK retail landscape, with an understanding of both traditional grocery and eCommerce / omni‑channel environments
• Demonstrated experience in trade investment management, SRGM, commercial modelling and scenario planning to support profitable growth.
• Strong understanding of category management, distribution strategy and omni‑channel execution within the UK retail environment.
• Proven ability to lead cross‑functional teams and influence senior stakeholders, both internally and externally, in a complex, matrixed FMCG organisation.
• A strong commercial mindset with relevant experience in confectionery or fast‑moving consumer goods, underpinned by a clear value and growth orientation.
• An entrepreneurial and autonomous approach, balanced with a collaborative mindset and the ability to work effectively across functions.
• A strong results focus, with a proven track record of delivering against commercial and strategic objectives.
• An innovative, forward‑looking mindset, with the ability to challenge convention and identify disruptive growth opportunities.
• The capability to operate successfully within a complex, large‑scale corporate environment, demonstrating sound judgment and accountability.
• Proven ability to build alignment and consensus at all levels of the organisation, including peers, senior leaders and direct teams.
• A continuous improvement mentality, proactively identifying opportunities, encouraging new ways of thinking and driving positive change.
• Strong interpersonal and influencing skills, with a demonstrated ability to build long‑term, effective relationships with key decision makers that deliver mutual value.
• Solid experience in budget ownership, trade investment management and disciplined commercial planning and execution.