Head of Social Media & Community

Responsibilities

• Create and manage content calendars aligned with nursery activities, events, and seasonal campaigns.
• Capture and oversee the creation of engaging photo and video content within the nursery environment.
• Transform everyday experiences into compelling stories that showcase child development, learning, and nursery life.
• Lead creative direction for Reels, TikToks, Stories, short-form video, photography, and campaign content.
• Build and nurture an engaged parent and local community audience.
• Manage social media channels, responding to comments, messages, and community interactions.
• Support nursery enrolment and brand awareness through strategic content planning.
• Work closely with nursery leadership and practitioners to identify stories and opportunities for content creation.
• Measure performance, track key metrics, and continually optimise content based on audience insights.
• Lead coverage of nursery events, celebrations, open days, and special activities.

Requirements

• Social media, content, or digital marketing experience.
• Proven track record of growing and engaging social media audiences.
• Experience creating high-performing short-form video content.
• Strong understanding of Instagram, Facebook, TikTok, YouTube Shorts, and emerging platforms.
• Experience building communities and fostering meaningful audience engagement.
• Confident filming in real-world environments.
• Content strategy
• Creative direction
• Video production and editing
• Social media management

Preferred

• Experience within education, childcare, family, lifestyle, hospitality, or community-focused brands would be advantageous.

Benefits

• Casual dress
• On-site parking