Responsibilities

• Build and launch a scaled demand engine focused on conversion, not top-of-funnel
• Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion
• Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting
• Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR
• Work directly with SMB reps to drive high-velocity conversion
• Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout
• Define and implement attribution and incrementality frameworks from day one
• Build dashboards that clearly show impact vs existing channels
• Rapidly test, iterate, and improve performance based on real conversion data

Requirements

• Proven experience building and operating demand or growth motions from scratch
• Strong execution instinct: you move quickly and get things live without waiting for perfect conditions
• Deep understanding of conversion, funnel mechanics, routing, and attribution
• Experience working directly with sales teams in high-velocity environments
• A practical approach to AI: you integrate AI into workflows that others can use
• You use AI to improve targeting, routing, and decision-making
• You apply judgement and don’t rely on AI outputs blindly
• Strong analytical mindset with the ability to translate data into action quickly
• Comfortable operating across strategy and execution at the same time
• Experience working cross-functionally with Sales, Marketing Ops, and Product