Head of Regional Marketing (EMEA)

Bury, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate regional marketing strategy across EMEA with a clear ownership of plan, aligning with sales and regional managers while adapting global campaigns to local markets.

  • Lead regional strategy and ROI tracking using data and CRM to prove marketing impact on pipeline.
  • Drive cross‑region collaboration and standards with marketing managers across Americas/China APAC.
  • Partner with sales and agencies to tailor events, campaigns, and regional initiatives for measurable outcomes.

Job Description

Responsibilities

  • You’ll take ownership of the EMEA marketing strategy and annual plan, leading delivery and performance across the region while influencing stakeholders at multiple levels.
  • You’ll support and guide Regional Marketing Managers across the Americas and China/APAC, helping to create shared standards, clearer priorities, and consistent ways of working across regions.
  • Working closely with sales and commercial teams, you’ll help shape growth priorities, improve lead quality and conversion, and strengthen regional market presence.
  • You’ll adapt global campaigns for regional audiences, using local insight to tailor messaging, channels, and execution so activity remains relevant and effective.
  • You’ll use data, analytics, and CRM insight to track performance, optimise activity, and demonstrate marketing’s contribution to pipeline and revenue.
  • You’ll also collaborate with internal teams, agencies, and external partners to deliver campaigns, events, and targeted regional initiatives. For EMEA events, you’ll oversee planning and delivery, with a strong focus on measuring return on investment.

Requirements

  • Experience leading regional or multi‑country marketing strategy and delivery in a complex environment
  • People leadership experience, including developing and supporting experienced marketing professionals
  • A strong track record of working with sales or commercial teams to support demand generation and pipeline growth
  • Broad marketing experience across planning, campaign delivery, insight, optimisation, and performance reporting
  • The ability to connect marketing activity to commercial outcomes and business priorities
  • Confidence working in a global, matrixed organisation and influencing senior stakeholders
  • Willingness to travel occasionally (up to around 25%)
  • Qualifications: degree or equivalent experience in Marketing, Business, or a related field. Professional marketing qualifications are an advantage but not required.
  • You’ll have strong written and spoken English, around five years of marketing experience, and at least two years in a marketing leadership role.

Preferred

  • Additional languages and experience working across multiple regions are also welcomed.
  • Experience in B2B, life sciences, technical, or regulated markets is helpful but not essential.

Benefits

  • We offer a competitive and comprehensive benefits package that supports your wellbeing, development, and work‑life balance. You’ll also have access to learning and development opportunities and the chance to grow your career within a global organisation.
LGC logo

LGC

We are a global leader in life science tools, partnering with customers to find solutions that diagnose, treat, feed and protect our growing population. Working collaboratively with our partners in the scientific community, our products and services help to solve some of the most complex challenges facing society and the planet.Together we respond to global pandemics, pioneer innovative precision medicine, and improve the safety of our food, medicines and environment.

Founded in 1996
London, England, GBR
2.3K employees (87 in marketing)

Traffic Signals

Monthly Visitors
31.1K
Traffic Source Mix
Search
44.2%
Direct
42.5%
Referral
7.7%
Social
4.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
78 (3% of company)
Median Career Experience
16 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
2

Recent News