Responsibilities

• Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.
• Shape the value proposition across our products with a deep understanding of a user's jobs to be done, always aspiring to redefine the category with what we put out there.
• Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
• Responsible for developing the marketing strategy and plan for all of Proton's products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development.
• Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing.
• Be a prominent leader within the marketing team, driving forward Proton's values within the team. Educate and evangelize marketing initiatives across the Proton organisation.
• Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem.