Responsibilities

• Lead, empower and develop the PR team through clear expectations, coaching, feedback and performance management.
• Build the skills, technical confidence and succession needed to create a strong and sustainable function.
• Own the standards and quality of PR work, ensuring consistently strong strategic thinking and delivery across the team.
• Stay ahead of developments across media relations, reputation, thought leadership, technology and emerging communications channels, translating them into practical improvements.
• Shape how our PR capability and services evolve in response to changing client, industry and market needs.
• Maintain the technical credibility to challenge thinking, guide specialists and set a clear point of view for the discipline.
• Provide senior PR strategy, counsel and direction on complex or high-value client work.
• Translate client objectives and challenges into effective PR and communications strategies, bringing clarity and credible senior counsel.
• Support pitches, proposals and growth opportunities where PR expertise can create additional value.
• Work closely across Capabilities, Growth, Intelligence and Platform to integrate PR effectively into client solutions.

Requirements

• Significant PR and communications experience, with strong strategic judgement and the credibility to guide and develop specialist practitioners.
• Proven experience leading people and teams, including performance, coaching, skills development and accountability.
• Strong strategic and client advisory experience, with the confidence to provide senior counsel and translate business objectives into effective communications approaches.
• A strong understanding of the evolving PR and media landscape, including media relations, reputation, thought leadership and the impact of changing technology and channels.
• Strong commercial judgement and an understanding of how PR contributes to integrated client solutions, growth opportunities and agency performance.