Responsibilities

• To work closely with the head of corporate communications and wider communications team, as well as marketing and content departments, to develop and implement integrated campaigns to support the Club's ambitions and strategy
• Support the development and lead the implementation of proactive PR plans to promote the reputation of the Club
• Close collaboration with the Brentford FC Community Sports Trust to coordinate PR activities to promote the positive work of the club in the community
• Support the Club’s international activities working alongside the Head of Corporate Communications and Director of Corporate Affairs to deliver the international PR strategy
• Proactive media relations to seek opportunities throughout the season, working alongside the Club’s wider communications team. This will include maximising the media agenda and key relevant calendar moments
• Foster new relationships with relevant and appropriate media across sports, lifestyle and entertainment platforms on behalf of the Club
• Develop and manage third party support and advocacy e.g. media partnerships, opinion-forming influencers across non-sports sectors
• Support the Investor Relations strategy to help maximise opportunities presented by the Club’s ownership group

Requirements

• Proven experience in media relations with extensive contacts across sports, lifestyle and entertainment media
• Extensive relevant PR and communications experience including proven PR campaign development and implementation experience with demonstrable results. The candidate should have experience of including meeting campaign objectives, influencing opinion and achieving coverage in wide-ranging national media outlets / platforms, as well as influencer engagement
• Excellent media relations and writing skills
• External stakeholder and agency management experience