Head of Portfolio & Product Marketing

Responsibilities

• Portfolio strategy & positioning
• Own the market-facing architecture and positioning of the ADB SAFEGATE portfolio, translating individual products and technologies into coherent customer propositions.
• Develop and continuously refine customer segmentation and buyer personas; value propositions and differentiated positioning; portfolio and product-family narratives; competitive positioning; customer use cases and migration propositions; and cross-portfolio propositions combining hardware, software, data and services.
• Play a central role in developing and commercialising the Airside 4.0 proposition, connecting capabilities across the ADB SAFEGATE portfolio into a compelling strategic customer story.
• Product and software development
• Represent the customer and market perspective within ADB SAFEGATE's product and software development process.
• Provide commercial and market challenge around target customers and customer problems, market attractiveness, competitive alternatives, differentiation, value creation, willingness to pay and fit within the broader portfolio.
• Partner with Product Management and R&D throughout development while respecting clear ownership: the Business Lines and Product Management remain accountable for product strategy, business cases, roadmaps and technical product decisions.
• Lead the market-readiness perspective as products and software approach external disclosure and launch, ensuring that positioning, value proposition, claims, differentiation, customer evidence, launch assets and sales readiness are sufficiently developed.
• Go-to-market

Requirements

• Significant experience in Product Marketing, Portfolio Marketing, commercial strategy or related roles.
• Experience commercialising complex B2B technology, industrial technology, infrastructure, automation or software-enabled solutions.
• Strong understanding of segmentation, positioning, value proposition design and go-to-market strategy.
• Experience working directly with Product Management and R&D organisations.
• Demonstrated ability to translate complex technical capabilities into simple, differentiated customer propositions.
• Strong competitive and strategic thinking.
• Experience launching new products or software into global markets.
• Ability to influence senior stakeholders without relying on hierarchical authority.
• Confidence challenging assumptions and constructively questioning Product Management, Sales and leadership.
• Strong written, verbal and presentation skills.