Head of Performance Marketing at OnBuy | Bournemouth, Bournemouth, Christchurch and Poole, UK | £100K/yr – £120K/yr

Head of Performance Marketing

Bournemouth, Bournemouth, Christchurch and Poole, UK (Remote)

£100K/yr – £120K/yrSenior LevelFull time

Posted 7 weeks ago

Job Summary

Own and optimize performance marketing end-to-end across channels, setting budget, guardrails, activation of propensity/LTV models, and measurement. Lead a lean team, collaborate with Finance, and drive GMV growth across markets.

Own GMV growth across channels and markets.
Define channel mix and testing, activation of propensity/LTV models.
Ensure measurement truth through incrementality and attribution frameworks.

Job Description

Responsibilities

Full ownership of performance marketing across Google Shopping, Bing, Affiliates (incl. CSS), CRM, and selected paid social channels.
Google/Bing Shopping solution ownership, evolution, governance, and performance.
Channel mix, budget allocation, and contribution guardrails
Propensity model activation: how predictive signals are tested, trusted, and operationalised.
Measurement truth: incrementality, halo, MMM, attribution
Vendor and tooling strategy: controlled testing of platforms vs internal systems.
Weekly GMV, contribution, and spend performance across all markets.
Performance marketing team structure, hiring, and development.
Own GMV growth at target contribution across all performance channels and markets.
Set channel mix, investment guardrails, pacing rules, and scaling strategy.

Requirements

Senior performance marketing leadership experience in ecommerce or marketplace environments.
Deep practical expertise in Google Shopping and large-scale catalogue activation.
Experience operating at scale in a large SKU environment.
Strong understanding of incrementality, attribution, and experimentation.
Deep understanding of segmentation and incrementality
Experience working alongside data science and engineering teams.
Strong commercial and data-led mindset.
International experience across UK and EU markets. US experience would be advantageous.
Comfortable operating at both strategic and hands-on levels.
Proven experience in leading a lean performance marketing team

Preferred

US experience would be advantageous.

Benefits

Company Equity- In return for helping us to grow, we’ll offer you company equity, meaning you own a piece of this business we are all working so hard to build.
25 days annual leave + Bank Holidays
1 extra day off for your Birthday
Employee Assistance Programme
Perks at Work benefit platform
Opportunities for career development and progression

OnBuy

2.9 Glassdoor

We’re OnBuy, the British born online marketplace that offers amazing choice, the brands you love, and instantly redeemable Cashback on everything you buy. We're on a mission to change online retail for the better, providing customers with a one-stop shopping destination that doesn’t compromise on value or values. We’re committed to fair practice, the best service, and rewarding our customers in a way that’s clear, simple, and has a positive impact on their pocket.Unlike other marketplaces, we don’t sell our own stock, so we never compete against our sellers for sales. Instead, we partner with our retailers, providing a simple, transparent selling platform that connects them with millions of customers, in an environment that allows them to thrive.At OnBuy, our vision is simple: To be the best choice for every customer, everywhere!

Founded in 2016

London, England, GBR

149 employees (8 in marketing)

www.onbuy.com?exta=linkedin

41% recommend to a friend

38% CEO approval