Responsibilities

• Set and own the Paid Digital vision and roadmap aligned with CNS’s wider commercial strategy.
• Lead, mentor, and develop the Paid Media team, including performance management, succession planning, and clear progression frameworks.
• Act as the senior strategic lead for Paid Digital across Google, Meta, Bing, TikTok, YouTube, and emerging platforms.
• Translate client business objectives into scalable, insight-led paid media strategies that drive growth and ROI.
• Accountable for departmental profitability in collaboration with the Digital Commercial Director
• Report on departmental forecasting, utilisation, and resourcing.
• Play a key role in new business pitches, audits, and strategic upsell opportunities.
• Establish, refine, and enforce best-practice processes for planning, activation, optimisation, and reporting.
• Champion innovation by testing new platforms, betas, automation, and partnerships.
• Collaborate closely with senior stakeholders across Digital, Client Services, and Commercial teams.