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6 marketing jobs

Upstart logo
4 weeks ago

Head of Lifecycle Marketing, Personal Loans

Upstart

USA (Remote)Full time$169K/yr – $270K/yr
DAZN logo
4 weeks ago

Head of Lifecycle Marketing

DAZN

New York City, NY (Hybrid)Full time$150K/yr – $180K/yr
6 weeks ago

Head of Lifecycle Marketing

TextNow, Inc.

USA (Hybrid)Full time$154K/yr – $264K/yr
Happy Money logo
7 weeks ago

Head of Lifecycle Marketing

Happy Money

USA (Remote)Full time$155K/yr – $220K/yr
4 months ago

Head of Lifecycle & CRM Marketing

Cardone Enterprises Inc

Aventura, FL (On-site)Full time$110K/yr – $150K/yr
BetterHelp logo
4 months ago

Head of Lifecycle Marketing

BetterHelp

USA (Remote)Full time$220K/yr – $270K/yr

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Find marketing roles you could actually win

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6 jobs
Upstart logo

Head of Lifecycle Marketing, Personal Loans

Upstart

USA (Remote)

$169K/yr - $270K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
DAZN logo

Head of Lifecycle Marketing

DAZN

New York City, NY (Hybrid)

$150K/yr - $180K/yrIn-houseFull-timeSenior level
4 weeks ago

Head of Lifecycle Marketing

TextNow, Inc.

USA (Hybrid)

$154K/yr - $264K/yrIn-houseFull-timeSenior level10+ years exp.
6 weeks ago
Happy Money logo

Head of Lifecycle Marketing

Happy Money

USA (Remote)

$155K/yr - $220K/yrIn-houseFull-timeSenior level8+ years exp.
7 weeks ago

Head of Lifecycle & CRM Marketing

Cardone Enterprises Inc

Aventura, FL (On-site)

$110K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.
4 months ago
BetterHelp logo

Head of Lifecycle Marketing

BetterHelp

USA (Remote)

$220K/yr - $270K/yrIn-houseFull-timeSenior level12+ years exp.
4 months ago
Upstart logo
Upstart

Head of Lifecycle Marketing, Personal Loans

USA (Remote)

$169K/yr – $270K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own lifecycle revenue for core lending products with end-to-end lifecycle mastery, cross-functional influence, and an AI-powered optimization mindset.

  • Lead lifecycle strategy, roadmap, and execution to drive revenue across stages.
  • Manage and develop Lifecycle Marketing Managers to raise execution quality and coach growth.
  • Design segmentation driven journeys, experiments, and AI-powered decisioning to boost engagement and funnel performance.

Job Description

Responsibilities

  • Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.
  • Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
  • Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
  • Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
  • Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
  • Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 7+ years of lifecycle marketing experience supporting B2C products.
  • 3+ years of direct people management experience leading lifecycle marketing teams.
  • 4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
  • Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.

Preferred

  • Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
  • Experience working in financial services or another highly regulated industry.
  • Experience using customer data platforms to build and activate audience segments.
  • Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
  • Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and develop high-performing teams.

Benefits

  • Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
  • Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
  • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
  • Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
  • Health Savings Account contributions from Upstart for eligible plans (US only)
  • Income protection benefits, including life insurance and disability coverage for added financial security
  • Paid time off, sick leave, and company holidays, in line with local requirements
  • Paid family and parental leave to support caregiving and major life moments (duration varies by country)
  • Family-centered benefits to support fertility, parenthood, and caregiving needs
  • Employee Assistance Program (EAP) offering mental health support and life-centered resources
Upstart logo

Upstart

3.5 Glassdoor

Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California. Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873nmlsconsumeraccess.org

Founded in 2012
San Mateo, California, USA
1.8K employees (77 in marketing)
www.upstart.com/our-story
50% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
26.4%
Direct
66%
Referral
6.2%
Social
0.4%
Paid
0.9%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
50 (3% of company)
Median Career Experience
12 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
3

People

Marketing Leadership

Chantal R.
Chantal R.
Chief Marketing Officer , SVP Growth
At the company for 8 years 10 months
Cody Ryan
Cody Ryan
Vice President of Performance Marketing
At the company for 3 years 8 months
Gary L.
Gary L.
Vice President of Marketing
At the company for 5 years 11 months
Stephanie Worthington, CTSM
Stephanie Worthington, CTSM
Head of Events and Field Marketing
At the company for 2 years 11 months

Funding

Total Funding
$3.4B
Last Raise
$1.5B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $1.5B
  • Sep 2025
    Post IPO Debt • $320M
  • Aug 2025
    Post IPO Debt • $600M

Recent News

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