Responsibilities

• Marketing Strategy Development & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience.
• Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns.
• Brand Building: Enhance brand awareness and reputation through compelling content, thought leadership, and public relations activities.
• Market Analysis & Insights: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Team Leadership & Management: Build, lead, and mentor a high-performing marketing team.
• KPIs: Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities.
• Website Traffic & Engagement: Monitor website traffic, user engagement metrics (bounce rate, time on site), and conversion rates.
• Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys, social media monitoring, and other relevant metrics.
• Return on Marketing Investment (ROMI): Track and analyse the return on investment for marketing campaigns and activities.
• Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic, social media engagement, and lead generation.

Requirements

• Proven Experience: Extensive experience as Head of Marketing or similar role, with a demonstrable track record of success in B2B marketing, ideally within the technology or public sector space.
• Strategic Thinking: Strong strategic thinking and planning skills, with the ability to develop and execute comprehensive marketing plans.
• Digital Marketing Expertise: Deep understanding and practical experience in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Content Marketing & Thought Leadership: Proven ability to create compelling content and thought leadership initiatives that drive engagement and generate leads.
• Data Analysis & Reporting: Strong analytical skills and experience with marketing analytics tools, with the ability to track, measure, and report on marketing performance.
• Communication & Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively 1 with internal and external stakeholders.
• Public Sector Knowledge: Understanding of the public sector landscape, including government policies, procurement processes, and digital transformation initiatives.
• Budget Management: Experience in managing marketing budgets and optimizing resource allocation.
• Team Leadership: Proven ability to build, lead, and motivate high-performing marketing teams.
• Passion for Technology: Genuine interest in and enthusiasm for technology and its potential to transform the public sector.

Preferred

• Experience with Account-Based Marketing (ABM) strategies.
• Familiarity with government digital service standards and frameworks.
• Strong network of contacts within the public sector technology community.

Benefits

• 25 days paid holiday, plus bank holidays
• Vitality medical insurance
• Workplace Pension 5% employer contribution
• Group Life Assurance
• Cyclescheme
• 5 days a year for approved Training
• WFH equipment allowance
• Buy / Sell Holiday
• 2 days paid volunteering days
• Flexible working