Responsibilities

• Develop a marketing strategy focused on measurable pipeline growth and customer acquisition.
• Own and optimise the marketing function within HubSpot, including lifecycle stages, segmentation, automation, reporting, and dashboards.
• Generate high-quality marketing-qualified leads across both short and long sales-cycle opportunities.
• Improve marketing-to-sales alignment, lead quality, and hand-off processes.
• Lead the planning and execution of exhibitions, trade events, and product launches, ensuring robust commercial follow-up.
• Manage external agencies and suppliers, driving performance, accountability, and return on investment.
• Own and enhance core marketing collateral, including product literature, presentations, case studies, email campaigns, and sales enablement materials.
• Develop and maintain a consistent brand experience across all customer touchpoints.
• Manage website performance, conversion rate optimisation (CRO), and digital customer journey improvements.
• Take ownership of marketing budget allocation, channel performance, and investment decisions.