Responsibilities

• Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities
• Build, hire, and lead the UK marketing team from scratch
• Drive user acquisition, retention, and revenue growth across channels
• Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more
• Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV
• Establish and evolve BJAK’s brand positioning and voice in the UK
• Build and scale the content and creative engine (landing pages, campaigns, video, copy)
• Manage agencies, freelancers, and internal stakeholders to deliver high-quality output
• Partner with product, design, data, and commercial teams to align on business goals
• Own the marketing budget, forecasting, and ROI optimization

Requirements

• 7–12 years of experience in marketing, across strategy and execution
• Proven track record in scaling marketing and driving measurable growth
• Strong expertise in performance marketing and full-funnel strategy
• Experience building or leading teams, ideally in a startup or high-growth environment
• Deep understanding of paid media, SEO, content, CRM, and analytics
• Strong data literacy and decision-making capability
• Experience managing budgets, agencies, and stakeholders
• Excellent leadership and communication skills
• Based in London (hybrid flexibility)

Preferred

• Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar
• Experience in brand building, influencer marketing, or partnerships
• Experience launching or scaling a new market (UK or Europe)

Benefits

• Competitive compensation with performance bonuses
• Full ownership of UK marketing strategy and execution
• Opportunity to build and lead a team from scratch
• A fast-growth environment where your work directly impacts business outcomes
• High autonomy with clear accountability