Head of Marketing

Peterborough, UK (On-site)

Salary Not AvailableSenior LevelPermanent

Posted 3 hrs ago

Job Summary

Own and scale the personal brand and marketing engine for Joseph Valente, overseeing content, paid media, funnels, and revenue growth across multiple channels and a growing team.

  • Define formats, hooks, and storytelling for a repeatable content machine and audience growth.
  • Lead paid campaigns and funnel optimization to drive leads and revenue while building a scalable marketing function.

Job Description

Responsibilities

  • You’ll be responsible for positioning Joseph Valente as a top-tier business voice in the UK, with consistent, high-impact messaging across Instagram, YouTube, TikTok, and LinkedIn.
  • You’ll build and run a high-output content machine, including daily short-form content, weekly long-form video, and weekly _Unfinished Business_ episodes. This means creating repeatable formats, hooks, and storytelling frameworks — not random posting.
  • You’ll turn attention into revenue by building and optimising funnels, email journeys, offers, and pricing. You’ll drive growth into Valente Consulting programmes, events, workshops, and academies, working closely with sales to improve cost per lead, cost per acquisition, and conversion rates.
  • You’ll also own paid media across Meta, YouTube, and TikTok, managing significant budgets and building scalable campaigns with clear ROI.
  • On top of this, you’ll lead and grow the marketing team — currently including a Social Media Manager and videographers — and build out the wider marketing function with clear structure, KPIs, and standards.
  • Everything you build should connect content to leads, leads to sales, and sales to delivery.

Requirements

  • You understand content, paid media, funnels, and direct-response marketing. You’re commercially focused, operator-minded, and comfortable building structure in a fast-moving environment. You care about revenue as much as brand.
  • This role is for someone who has scaled a personal brand or founder-led business before.

Benefits

  • Free parking
  • On-site parking
  • Private pension available after 3 months of service
  • 28 days holiday including bank holidays
  • The opportunity to work directly with Joseph Valente, Apprentice winner and one of the UK’s recognised entrepreneurs
  • Front‑row access to high‑profile business events
  • A senior leadership role with real influence over brand, revenue, and growth decisions
  • The chance to build something meaningful — not just campaigns, but a market‑leading personal brand and commercial engine.
Trade Mastermind logo

Trade Mastermind

The Trade Mastermind & Coaching Academy was set up by Joseph Valente to help and guide Trade and Construction business owners with scaling and growing their business.We have worked with and helped thousands of entrepreneurs accelerate their construction businesses and get them OFF THE TOOLS. Under Joseph’s visionary leadership, and the inspiring work of his construction business coaching team, Trade Mastermind is fast becoming the UK’s most popular business coaching platform dedicated to construction and other tradesman businesses.

Founded in 2017
Peterborough, England, GBR
66 employees (14 in marketing)

Marketing Team

Marketing Team Size
9 (14% of company)
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
48.2%
Direct
35.8%
Referral
9.1%
Social
5.2%
Paid
1.4%

Headcount Trend

Current headcount: ~66
Trade Mastermind logo

Head of Marketing

Trade Mastermind · Peterborough, UK · On-site