Head of Marketing

ThinkMarkets

Head of Marketing – ThinkTrader

London, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive global acquisition for ThinkTrader's fintech platform, owning funnel performance and AI-enabled growth.

Own CAC, LTV, funnel performance, and ROI across paid social, search, and programmatic
Must-have: hands-on performance marketing with AI-enabled workflows
Standout: leadership of a high-performing marketing team and cross-functional collaboration

Job Description

Responsibilities

Define and execute a global acquisition strategy to scale retail trader growth across paid social, paid search, and programmatic.
Own performance marketing with clear accountability for CAC, LTV, funnel performance, and return on spend.
Lead mobile app growth, from acquisition through to in-app engagement and retention.
Own the full marketing funnel from awareness to funded and active traders, optimising conversion, retention, and lifetime value.
Develop and refine customer journeys and audience segmentation to improve targeting, personalisation, and campaign effectiveness.
Leverage marketing technology and analytics to drive decision-making, experimentation, and scalable growth.
Demonstrate working knowledge of Google Marketing Platform (GMP) including Google Ads, DV360, Campaign Manager, and Google Analytics.
Utilise AI tools and automation to enhance performance, efficiency, and campaign execution.
Build and lead a high-performing, driven marketing team, prioritizing efficiency and leveraging AI tools and automation to maximize output and scalability.
Act as the senior marketing stakeholder for ThinkTrader platform, collaborating with Product, Engineering, and Operations teams.
Manage and allocate marketing budgets across media and operational matters

Requirements

3+ years of experience marketing a trading platform or fintech product, or strong knowledge of financial market fundamentals.
Hands-on experience across performance marketing, growth funnels, attribution, and lifecycle for platforms or mobile apps, with a strong understanding of AI-enabled marketing and agentic workflows
A technical foundation is preferred, with a Bachelors degree in Engineering, Computer Science, Mathematics, Physics, or another quantitative discipline, combined with strong marketing expertise.
Willingness to work hybrid from the Chicago office (approximately 3 days per week in-office)

ThinkMarkets

2.8 Glassdoor

Official LinkedIn account of ThinkMarkets Established in 2010, ThinkMarkets is part of the ThinkMarkets Group, which operates under multiple licences globally, providing online trading services. We are fully committed to making trading accessible to everyone, highlighting the importance of trading education and financial literacy. ThinkMarkets empowers traders with the latest technology across a wide range of financial markets on our award-winning trading platform, ThinkTrader. From learning the basics to developing strategies to executing trades, ThinkMarkets provides full guidance to our traders throughout their trading journey. Please note that the information on this page refers to our global website (www.thinkmarkets.com) and is not directed at residents of the EU or the UK. For more details, see our website: www.thinkmarkets.com/en Derivative products are leveraged and can result in losses that exceed initial deposits. Please ensure you fully understand the risks, manage your exposure carefully, and seek independent advice if necessary.

Founded in 2010

Chicago, Illinois, USA

212 employees

www.thinkmarkets.com

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54% CEO approval