Responsibilities

• Develop and own the marketing strategy, translating company objectives and the film slate into clear direction for the Marketing Manager’s plans and campaigns.
• Set the creative direction and standards for campaigns, raising the quality of Taste Film's creative output and helping the Marketing Manager and Social Content Creator produce their best work.
• Review campaign performance with the Marketing Manager, identifying learnings and adapting the strategy where needed.
• Own the link between marketing and sales: build a performance marketing engine where every campaign, channel and piece of spend is measured against ticket sales and revenue.
• Own and manage the marketing budget while hitting agreed sales targets.
• Set marketing KPIs and reporting, using performance data and customer insight to guide decisions, optimise investment and continually improve results.
• Work closely with the Commercial Director to ensure marketing strategy and investment respond to screening schedules, venue capacity and yield across all cities.
• Champion an AI enabled approach to marketing, using AI and automation to improve the speed, efficiency and effectiveness of research, campaign development, analysis, reporting and optimisation.
• Lead and develop the Marketing Manager, setting clear objectives, priorities and standards, and support them in managing and developing the Social Content Creator.
• Manage our paid media agency: set the brief, and ensure their output integrates seamlessly with in-house activity.

Requirements

• 7+ years of marketing experience, including 3+ years leading a team and/or the marketing function.
• Proven track record in performance marketing: managing paid budgets, attribution, and driving measurable ticket or product sales.
• Experience using marketing to drive ticket sales for live events, immersive experiences, entertainment or hospitality.
• Demonstrable creative excellence: a portfolio of campaigns you've led or shaped, with results to match.
• Experience managing and developing direct reports, and managing external agencies, including briefing creative and content teams.
• Strong CRM and email marketing expertise, ideally with Dotdigital or a comparable platform.
• Experience building influencer and/or affiliate programmes with measurable commercial outcomes.
• Confident PR operator: media relationships, press releases, launch events and issues management.
• Highly analytical, comfortable owning budgets, forecasts and performance reporting.
• Strong practical knowledge of AI and emerging marketing technologies, with demonstrable experience using AI and automation to improve efficiency, workflows and marketing performance.

Preferred

• Desirable
• - Deep knowledge of the immersive experience landscape, the major players and audience behaviour.
• - Hands-on Dotdigital experience in relation to maximising ticket sales.
• - Knowledge of Wix and the ability to make changes to the website platform.
• - Experience marketing licensed film or entertainment IP within studio guidelines.