Responsibilities

• Own and execute the UK marketing strategy
• Develop and deliver a clear marketing strategy aligned to business objectives and growth targets
• Balance brand awareness, pipeline generation, and market expansion objectives
• Translate business priorities into measurable marketing plans and initiatives
• Represent Smokeball at key industry and partner events
• Develop and execute marketing programs that build brand awareness, generate qualified pipeline, and support revenue objectives
• Develop and execute events, webinars, and industry engagement initiatives as key drivers of market awareness and pipeline growth
• Build and manage strategic partnerships that support market growth and expand our reach within the legal industry
• Partner closely with Sales to optimise lead generation, conversion, and overall commercial performance
• Measure and optimise channel performance to maximise impact and ROI

Requirements

• An accomplished B2B marketing leader with at least 10 years of marketing experience, including a minimum of 3 years in marketing people leadership roles
• Proven track record of developing and executing marketing strategies that drive both brand growth and measurable pipeline outcomes
• Experience across demand generation, events, partnerships, and go-to-market planning
• Commercially minded and highly data-driven, with a strong focus on performance, measurement, and ROI
• Comfortable balancing strategic thinking with hands-on execution as business needs evolve
• A collaborative leader who enjoys coaching and developing teams while remaining close to the work
• Strong understanding of the UK market and SMB customer landscape
• Legal technology experience is desirable, but not required
• Exceptional communication and stakeholder management skills, with the ability to influence across local and global teams

Benefits

• A dynamic and inclusive work environment
• Wellbeing allowance
• Competitive Paid Parental Leave
• Office Snacks
• Hybrid working style
• Company provided ai licenses to support productivity
• And of course…the SWAG!