Head of Marketing at Resi | London, UK | £95K/yr – £100K/yr

Resi

Head of Marketing

London, UK (Hybrid)

£95K/yr – £100K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own organic and content led acquisition with clear ownership of brand positioning, ICP development, and the bridge from paid to organic, plus end to end responsibility for the digital experience and messaging.

Brand & Content Strategy: define the content territory and how it ties to revenue, including Express, Explore and Elevate positioning.
Organic Growth & SEO: own topical authority, AI-driven discovery and where Resi competes in search and retrieval.
Digital Experience & Commercial Metrics: optimize website and tools with engineering, own CAC and lead quality, and report results to leadership.

Job Description

Own brand, product marketing and content strategy for Express, Explore and Elevate, including ICP development and messaging, with final calendar and paid creative direction ownership.

Brand & Content Ownership: define Resi positioning, content territory, and how the programme ties to commercial goals.
Organic Growth & SEO: lead AEO/SEO roadmap, topical authority, LLM citation strategy, and where Resi competes for maximum win.
Paid Channel Oversight: manage the agency, budget and mix, and drive a disciplined transition from paid to organic.
Digital Brand Experience: own website/product touchpoints with engineering to optimize brand and conversions.
Positioning Performance: analyze behavioural data and funnel analytics to refine messaging and on-site experiences.
Commercial Accountability: own CAC, lead quality, channel performance and report to the CEO.

Resi

4.2 Glassdoor

Resi is the UK’s leading architectural service for home extensions, created to take the stress out of renovation.We bring everything you need under one roof: architectural design, planning support, building regulations and vetted builder introductions. All managed through a collaborative dashboard that keeps you in control.With 10,000+ projects delivered nationwide, 90%+ planning approval and the #1 Trustpilot rating for architectural services, we’re proud to be the most trusted way to extend your home.Whether you want essential support or a tailored, end-to-end service, Resi makes extending easy with transparent pricing, expert guidance and flexible options at every stage.Our mission: to bring peace of mind to millions of stressed renovators.Book a free 30-minute advice call to explore your ideas and discover what’s possible.Resi helps homeowners extend easy. Everything you need for a stress-free renovation, all in one place.

Founded in 2017

London, England, GBR

154 employees (31 in marketing)

www.resi.co.uk

74% recommend to a friend