Responsibilities

• Develop and refine the overall marketing strategy to support business growth and customer acquisition
• Lead brand positioning, messaging, and voice to ensure consistent and compelling communication
• Drive growth initiatives across trade shows, conferences, industry events, and direct outreach to increase customer acquisition and brand visibility
• Oversee product marketing efforts including feature launches, customer feedback, and sales enablement
• Build brand awareness and trust through events, speaking engagements, and direct networking to establish Reelables as a thought leader in the smart label space
• Own website performance, analytics, and optimization to maximize conversion and SEO effectiveness
• Build and scale the marketing function, including working with freelancers and planning future hires
• Manage marketing budget, tools, and vendor relationships to ensure cost-effective operations
• Collaborate cross-functionally with product, sales, and leadership teams to align marketing efforts with company goals