Responsibilities

• Marketing Planning - Translate commercial objectives and strategy into engaging marketing plans and campaigns that support business growth - Work closely with the Director of Marketing / MD of PLE and commercial teams to align marketing activity with wider business priorities - Develop annual marketing plans across the PLE portfolio, balancing long-term brand building with successful event delivery - Identify opportunities to strengthen brand awareness, customer engagement and audience growth - Support the successful launch and positioning of new event concepts and products.
• Campaign Management - Drive and deliver integrated brand campaigns across email, social media, content, PR and partner channels - Work closely with the design and content teams to ensure the PLE marketing team creates inspiring campaigns that engage luxury travel audiences - Support our commercial teams to hit their revenue and yield targets with marketing campaigns that strengthen the perceived value of our event brands and sponsorship and partnership propositions - Ensure every campaign effectively communicates the USPs and benefits of the relevant event, elevates our market position and engages our audience - Use customer insight, analytics and AI tools to continually refine creative, messaging and campaign performance - Implement effective reporting and tracking processes and ensure the team maintains regular reporting to key stakeholders on campaign plans and results Brand & Creative - Champion the PLE brand portfolio across every customer touchpoint, ensuring creativity, consistency and excellence in everything we produce. - Collaborate with our creative and content team to continually evolve and develop our brand storytelling for maximum impact - Encourage an AI-first approach to content creation, creative ideation and research. - Continue evolving the PLE brand as a leader within luxury travel, lifestyle and experience-led events Content, Community & Partnerships - Direct the marketing team to develop a content strategy that builds excitement around our brands, positions PLE as a thought leader and strengthens customer loyalty. - Ensure the team's plans foster a year-round dialogue with our community, creating compelling content that maintains engagement between events. - Identify industry voices, media partners and brand or industry ambassadors that can strengthen PLE's reach and credibility. - Manage a PR strategy that positions PLE at the forefront of conversations within luxury travel. - Identify new opportunities for editorial partnerships and creative storytelling Industry Relationships - Support our commercial and leadership team's relationships with key industry partners, destinations, tourism boards and collaborators - ensuring marketing support is effective and adds value to the partnerships. - Ensure the PLE brand is optimally represented at industry events and networking Team & Budget Management - Lead, mentor and motivate a small, high-performing marketing team - Foster a collaborative, creative environment where curiosity and innovation thrive - Provide coaching, feedback and development opportunities to help your team succeed - Manage departmental budgets effectively and transparently, reporting to the MD of PLE - Prioritise workload across a busy international events calendar while remaining actively involved in campaign delivery Market Intelligence & Innovation - Stay curious about emerging trends across luxury travel, hospitality, marketing and technology - Encourage the intelligent use of AI tools, customer insight and research to improve campaigns and decision-making - Monitor competitor activity and identify opportunities to strengthen PLE's market position - Continually explore new ideas that keep PLE fresh, relevant and creatively ambitious Due to the nature of our work, you may occasionally be required to work outside standard hours to attend and support our events or meet key deadlines.

Requirements

• Experience creating and executing marketing campaigns within B2B events, travel, hospitality, luxury, lifestyle or related sectors
• Previous experience managing a small marketing team or function
• Strong brand marketing, campaign development and content strategy experience
• Excellent project management and organisational skills
• Strong relationship-building skills with colleagues, customers and partners
• Commercial awareness and the ability to translate business priorities into engaging marketing activity
• Confidence working in a fast-paced environment and managing multiple priorities
• Curiosity about and ideally some experience using AI tools and a general enthusiasm for embracing new marketing techniques and ideas

Preferred

• Experience within luxury travel, hospitality or events
• Experience launching new products or brands
• PR, influencer or media partnership experience
• Knowledge of community-building and brand advocacy programmes

Benefits

• Salary bracket for this role: £55,000 up to £60,000 DOE
• 28 days holiday plus UK bank holidays, with additional days awarded for length of service
• A centrally located London office with a summer terrace within walking distance of the world‑famous Borough Market
• Regular employee social events supported by our Happiness & Culture team
• Monthly contribution towards Bupa private health insurance (post probation)
• Employee Assistance Program offering confidential wellbeing support
• Enhanced maternity and paternity leave to support growing families
• 4 pm Friday finish!
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