Responsibilities

• Developing and delivering Agincare's Group Marketing & PR Strategy.
• Leading digital acquisition across SEO, PPC, paid social, CRM and marketing automation.
• Driving enquiry generation, customer acquisition and conversion performance.
• Managing marketing budgets, agencies and external partners to maximise return on investment.
• Leading PR, media relations, reputation management and stakeholder communications.
• Driving awards, events, partnerships and brand-building initiatives.
• Ensuring Agincare's voice is trusted, consistent and impactful across all audiences.
• Using data, customer insight and analytics to drive performance and improve decision-making.
• Developing meaningful KPIs, reporting and performance dashboards focused on outcomes and ROI.
• Leading, developing and motivating a high-performing Marketing & PR team.

Requirements

• Significant marketing leadership experience within a multi-site, service-led organisation.
• A proven track record of delivering marketing strategies that drive measurable growth.
• Expertise in lead generation, customer journeys, digital marketing, campaign performance and analytics.
• Strong commercial acumen and a data-driven mindset.
• Experience leading and developing successful teams.
• Excellent stakeholder management skills, including the confidence to influence Executive and Board-level leaders.

Preferred

• Experience within care, healthcare or another regulated sector would be advantageous