Responsibilities

• Build and lead a high-performing marketing team of four across brand, content, product marketing and demand generation
• Create alignment across marketing, product, sales and leadership
• Develop marketing strategy while remaining hands-on in key launches, campaigns and category-building initiatives purpose in our mission
• Lead the marketing function: Provide leadership, coaching and direction for a team of four marketers, creating an environment where ambitious ideas turn into measurable impact
• Build marketing strategy: Develop Genie's overall marketing strategy across brand, product marketing, communications, demand generation and mindshare
• Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
• Own distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
• Own category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
• Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
• Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy

Requirements

• Experience leading and developing marketing teams
• Experience building marketing strategy
• Experience managing cross-functional stakeholders
• Comfortable moving between leadership and hands-on execution
• Experience scaling marketing within high-growth SaaS or AI companies
• Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community
• Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership
• Exceptional storytelling, communication and relationship-building skills
• Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership
• Strong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivity

Benefits

• Generous Stock Options: We want all our genies to share in our success
• Private healthcare: To help keep you fit as a fiddle
• Fully Remote Working: Work from anywhere your heart desires
• Unlimited book budget: Dive into an unlimited budget for business, law, or technology books
• Home Office Setup: Equip your home office with the best – a top-of-the-range laptop, monitor, wireless keyboard, mouse, and a comfortable office chair. Your workspace will be as splendid as a royal palace
• Learning and Development Budget: Each Genie gets an individual £500 L&D budget annually, plus five days off for any job specific learning adventures
• Unlimited Holiday: Take as much time off as you need to recharge your batteries
• Parental Leave: Both genie parents get enhanced leave to welcome their little genies into the world
• Free access to Genie: For you to create, negotiate and collaborate on legal documents in real time on one platform!