Responsibilities

• Take ownership of the marketing strategy and drive its execution across a 12-month period of high activity and change
• Own and manage the marketing budget, ensuring investment decisions are aligned to commercial objectives and deliver measurable return on investment
• Managing and coordinating a cross-functional marketing team, including Digital & Growth Lead, Content Creator & Strategist, Field Marketer & Customer Experience Lead, and BDR, alongside fractional support across Product Marketing, Marketing Operations, Marketing Design, and Performance Marketing
• Define and continuously refine our positioning, messaging and voice in the market, aligned to product and customer needs
• Act as a key partner to leadership, bringing clarity, structure and commercial focus to marketing initiatives
• Plan and deliver high-impact go-to-market campaigns that drive pipeline, leads, and revenue contribution
• Oversee demand generation, brand, content, social, website and campaign performance
• Translate marketing performance into clear commercial insight, including marketing-to-sales conversion and revenue impact
• Set clear short- and mid-term objectives for the team and ensure delivery against them
• Support and guide a multidisciplinary team across: Demand generation and nurture campaigns, Campaign and programme execution, Content and channel strategy, Sales enablement, Product marketing, Account-based / hybrid marketing approaches, Field marketing

Requirements

• Strong B2B SaaS marketing leadership experience
• Experience helping scale a business through a significant growth phase, ideally from £5m to £10m+ ARR
• Experience managing marketing budgets and making data-driven investment decisions in high-growth environments
• Proven track record executing digital campaigns in fast-moving startup or scale-up environments
• Strong commercial mindset, with the ability to link marketing activities to pipeline, leads, and revenue outcomes
• Confidence operating in fast-paced, ambiguous environments with shifting priorities
• Ability to quickly absorb complex technical information and translate it into clear, compelling messaging
• Demonstrated ability to balance strategic thinking with hands-on tactical execution
• Experience managing and developing small, multidisciplinary marketing teams
• Excellent stakeholder management skills, with the ability to influence senior leaders and build strong alignment across Sales, Product and Customer teams

Preferred

• Customer-centric mindset with an understanding of how to resonate in industry-specific markets (e.g. construction or similar sectors is a plus)

Benefits

• Take a break using your 30 days of annual leave (in addition to bank holidays)
• A flexible working environment
• Continue learning every day through your £500 personal development fund
• Regular social events
• Mental health support through Spill
• Enhanced Family Leave for those welcoming a new arrival
• Opt-in Corporate health and wellbeing cash plan (up to £1700 back annually) provided through BHSF
• MacBook, mouse & keyboard and £250 towards setting up your WFH environment
• Pension: with Penfold. Employer contribution of 3%, employee contribution set at 5% (can be increased)
• Access to Fora office membership (gyms, fitness classes, events, dog-friendly office)