Responsibilities

• Setting our marketing and growth strategy and turning it into clear, practical plans.
• Building a consistent pipeline of high-quality new business opportunities.
• Understanding where our best opportunities come from and making decisions about where we should invest our time and budget.
• Developing campaigns across organic, paid, partnerships, events, referrals and other channels, and testing new approaches.
• Tracking the full journey from lead to win and identifying where we can improve conversion.
• Making sure our positioning and messaging clearly communicate what makes Fitzgerald different and why clients should work with us.
• Working with our service teams to turn their expertise and ideas into compelling propositions, campaigns and content.
• Bringing marketing and business development together so opportunities don’t disappear between the two.
• Leading and developing our People Specialist (Growth), setting clear priorities and helping them do their best work.
• Managing our external marketing partners and specialists and making sure we’re getting a strong return from our investment.

Requirements

• Significant experience in marketing, growth or revenue generation within a B2B environment.
• Commercially minded and interested in what happens next: Did it generate the right opportunity? Did that opportunity progress? Did we win the work? What did it cost us to get there?
• Ability to move comfortably between thinking and doing. You don't need a big team and you're happy getting into the detail as you are presenting a growth strategy.
• A track record of generating and managing B2B pipeline and improving conversion.
• Strong commercial judgement and an understanding of how marketing contributes to revenue.
• Experience bringing marketing and business development together.
• Confidence using data to understand performance and decide what to do next.
• Experience managing marketing budgets and understanding ROI.
• Strong positioning, proposition and messaging skills.
• Experience leading and developing people and managing external partners.

Preferred

• Experience within consultancy, professional services or HR/people services would be useful, but it really isn't essential. We're more interested in whether you understand how to market and grow a relationship-led B2B service.

Benefits

• 25 days' annual leave, rising to 27 after one year and 29 after two years, plus bank holidays
• Flexible working patterns
• Enhanced family leave and pay
• Company sick pay
• Monthly homeworking allowance and all equipment provided
• 4% employer pension contribution, with salary sacrifice options
• Life assurance at four times basic salary
• Medicash health cash plan
• 24/7 Employee Assistance Programme
• Unlimited 24/7 remote GP appointments