Responsibilities

• Own and develop Farringdon’s brand positioning, visual identity, and tone of voice and shape how Farringdon communicates its AI-native conveyancing model for both B2C and B2B audiences.
• Lead the go-to-market strategy for estate agents to grow leads and conversion.
• Design and test our first B2C campaigns.
• Feed market insight back into product and strategy decisions.
• Manage a six figure marketing budget with a high degree of agency and trust.
• Scope to lead a team once the foundations are established.

Requirements

• AI-first mindset: You're using AI as a force-multiplier - producing high quality output more quickly, testing more ideas, and expanding your skills and minimising reliance on specialists.
• Proven IC at an early stage: You've been a founder or the first marketing hire in a startup before. You know how to balance building a brand strategy and lean processes with execution.
• Experience marketing to B2C and B2B audiences, or in a multi-sided platform where different audiences require fundamentally different approaches.
• A strong editorial instinct and attention to detail - you'll need to translate technical concepts in AI and conveyancing into clear, compelling language, without jargon.
• An analytical approach to marketing, supporting strategy with evidence.

Preferred

• Previous experience marketing to estate agents or mortgage brokers.
• Experience working in a regulated environment.

Benefits

• Salary above 75th percentile (London, tech industry) 💷
• Meaningful share options 📈
• 25 days annual leave (plus bank holidays) 🏖️
• Vibrant central London offices with panoramic views and a great atmosphere 🏙️
• Regular team lunches and socials, plus free snacks, drinks and barista coffee ☕
• 30% off gym membership (to balance out the free snacks!) 🏋️
• Indoor and outdoor ping-pong tables! 🏓