Responsibilities

• Owning and leading the overall marketing strategy across multiple live event brands, tours, and international markets
• Creating, planning, and executing end-to-end marketing campaigns from initial concept through to launch, optimisation, and post-campaign analysis
• Driving viral marketing strategy across all brands, identifying trends and creating platform-native campaigns across TikTok, Instagram, and emerging channels
• Delivering high-performing campaigns that directly drive ticket sales, audience growth, and brand engagement
• Overseeing the paid media function, including:
• Managing and developing the paid ads team
• Setting strategy across Meta, TikTok, and other key platforms
• Scaling campaigns based on performance and ROI
• Leading the creative marketing function, including:
• Overseeing content strategy across paid and organic channels

Requirements

• 10+ years’ experience in marketing, with a strong focus on live events, music, nightlife, festivals, or entertainment
• Proven track record of creating, planning, and executing high-performing marketing campaigns that drive ticket sales
• Strong understanding of viral marketing and short-form content, with the ability to identify trends and translate them into scalable campaigns
• Deep knowledge of digital marketing channels including Meta, TikTok, Google, and email marketing
• Working understanding of SEO and SEA, with the ability to manage external specialists and integrate these channels into wider marketing strategy
• Strong experience leading both paid media and creative/content teams
• Clear understanding of how content, creative, and paid media work together to drive performance
• Highly commercial, with strong experience managing budgets and optimising ROI
• Strong analytical mindset with the ability to make data-driven decisions
• Confident leader with experience managing teams and external partners

Preferred

Benefits