Responsibilities

• Act as the bridge between HQ and local European markets, ensuring brand and commercial strategies are executed effectively
• Partner closely with the Head of Sales and international retail partners to ensure local market requirements influence central planning
• Lead localisation and transcreation across Germany, France and future international markets
• Develop scalable ways of working between HQ and local markets, including planning cycles, approval processes, feedback loops and communications
• Create repeatable go-to-market playbooks that can be deployed across new territories
• Build market-entry frameworks covering consumer insights, localisation, channel sequencing and launch strategy
• Establish best-practice processes and documented SOPs that support rapid international expansion
• Ensure brand consistency while maintaining local market relevance
• Support the successful launch of new European markets as the business continues to grow

Requirements

• Proven experience growing a consumer brand within Germany or France
• Fluent German or French language skills, with experience living and working within the market
• Experience scaling brands internationally and building successful market-entry strategies
• Strong understanding of European retail, consumer behaviour and go-to-market execution
• Ability to balance strategic thinking with hands-on delivery in a fast-paced environment
• Experience building repeatable processes, frameworks and operating models rather than simply delivering campaigns
• Commercially minded with excellent stakeholder management skills

Preferred

• Experience within consumer electronics, consumer technology or small domestic appliances
• Start-up or scale-up experience
• Existing network across European retailers, agencies and media partners
• Experience launching and scaling brands across multiple European territories
• Background as an International GM, Country Manager, Head of Germany/France, or European Marketing Lead