Responsibilities

• Develop and implement APSCo's annual marketing and communications strategy
• Lead integrated campaigns that promote member services, training, research, events & new initiatives
• Create compelling content and communications across digital, social, email, PR and web channels
• Strengthen and protect the APSCo brand in the UK and internationally
• Drive inbound lead generation and marketing automation through HubSpot and CRM systems
• Manage PR activity, media relations, thought leadership and research publication
• Monitor campaign performance, analyse marketing data and provide actionable insights
• Lead, mentor and inspire a high-performing marketing team
• Manage budgets effectively and deliver measurable return on investment
• Partner with internal teams and APSCo Global colleagues to deliver shared organisational objectives

Requirements

• 5+ years' experience in a senior Marketing & Communications leadership role
• Proven experience developing and delivering successful marketing strategies
• Strong digital marketing expertise across content, social media, email marketing and lead generation
• Exceptional written and verbal communication skills
• Experience managing and developing high-performing teams
• Strong analytical skills and the ability to turn data into actionable insights
• Excellent project management and stakeholder engagement capabilities
• A proactive, solutions-focused and results-driven approach
• Experience with HubSpot and marketing automation platforms (highly desirable)
• Knowledge of the recruitment, staffing or professional membership sector (advantageous not essential)

Benefits

• Benefits: 25 days holiday, increasing to 30, plus Christmas closure; benefits package including GP, counselling, physio and discounted gym membership, discounted private health cover, mental health support, workplace pension with 5% employer contribution.