Responsibilities

• Develop and implement the club’s overarching marketing strategy aligned with commercial and club objectives.
• Lead the development and protection of the club’s brand identity across all platforms and communications.
• Drive audience growth, fan engagement, and supporter acquisition strategies.
• Ensure consistent messaging and brand positioning across all channels.
• Lead testing strategies for creative, messaging, and audience targeting.
• Plan and deliver optimised and integrated marketing campaigns across:
• o Match ticket sales
• o Season tickets and memberships
• o Retail and merchandise
• o Commercial partnerships

Requirements

• Proven experience in a senior marketing role within sport, entertainment, events, or consumer brands.
• Strong understanding of digital marketing, CRM, social media, and audience engagement.
• Demonstrated success delivering integrated marketing campaigns with measurable results.
• Excellent communication and leadership skills.
• Commercially minded with strong analytical capability.
• Experience managing budgets, agencies, and cross-functional projects.
• Ability to work in a fast-paced professional sports environment.

Preferred

• Experience working within professional rugby or elite sport.
• Knowledge of ticketing and fan engagement systems.
• Experience in brand partnerships and sponsor activation.
• Understanding of supporter culture and live event marketing.

Benefits

• As part of the Bears family, you’ll have access to a wide range of benefits, including:
• WORK LIFE BALANCE - 25 days annual leave plus bank holidays (pro rata)
• FINANCIAL SECURITY - Hargreaves Lansdown pension scheme
• Life assurance policy
• FAMILY FRIENDLY BENEFITS - Enhanced parental leave
• HEALTH & WELLBEING - Employee Assistance Programme
• HPC gym access (subject to player schedules)
• Company Sick Pay
• Career development opportunities through CPD and Apprenticeship Levy funding
• TRAVEL & LIFESTYLE PERKS - Cycle to Work scheme
• Discounted First Bus travel