Head of Marketing
Lost Media
UK (Remote)
$6K/mo - $15K/moIn-houseFull-timeSenior level
4 hrs ago
Head of Marketing
London, UK (Hybrid)
£80K/yr – £100K/yrSenior Level8+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the enterprise SaaS pipeline and execute research-led campaigns that blend content, webinars, and events while ensuring clean attribution and RevOps alignment.
- Growth & Campaign Execution: Own marketing-sourced pipeline targets and drive campaigns with full asset kits, webinars, and social content.
- Channel & Event Management: Oversee paid channels, ABM programs, and the webinar plus field/executive events.
- Marketing Ops & Brand: Manage HubSpot tracking, lead scoring, MQL routing, content briefs, and brand presence in buyer channels.
Job Description
Responsibilities
- Owning the marketing-sourced pipeline target and reporting on it weekly to the CRO
- Running major content-led campaigns across the year built around our research, each with a full asset kit including landing page, email nurture, SDR sequences, webinar, supporting blogs, sales one-pager, and social content
- Managing paid channels including LinkedIn ABM and paid search, making budget decisions based on conversion data not assumptions
- Running the webinar programme from topic selection through to post-event follow-up
- Planning and delivering a field marketing and executive event programme
- Owning HubSpot campaign tracking, UTM structure, lead scoring, and MQL routing in partnership with RevOps
- Briefing and managing content and social support to deliver the creative and social layer of each campaign
- Making the BlueOptima brand show up consistently and credibly in the places our buyers spend time
BlueOptima
BlueOptima's analytics platform empowers software developers and their companies to create better software in the most time and cost-efficient way.The first solution of its kind, BlueOptima provides insight based on the world’s only objective software developer productivity metrics: Actual Coding Effort. It’s a breakthrough for software development.BlueOptima's SaaS platform facilitates analysis of productivity, together with quality, in enterprise software development, in terms of individuals, teams, tasks, projects, divisions, and outsourced suppliers. Understanding variations in performance across an enterprise empowers managers to optimize efficiency. BlueOptima is proven to identify savings of up to 20% of software budgets. BlueOptima’s further offerings around benchmarking and recruiting allow organizations to cost-optimize as early as possible in software initiatives.
Traffic Signals
Monthly Visitors
10.6K
Traffic Source Mix
Search
41%
Direct
43.5%
Referral
8.8%
Social
4.9%
Paid
1.1%
Headcount Trend
Current headcount: ~109
Marketing Team
Marketing Team Size
3 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
