Responsibilities

• Brand Building & Management
• Define how the product is seen, understood and talked about by businesses and consumers alike.
• Develop the brand identity, tone of voice and visual direction from the ground up, working with designers and agencies as needed.
• Create distinct positioning and messaging for B2B and B2C audiences, so the same product makes sense to an operator lead and to an everyday user.
• Own the brand guidelines and ensure consistency across the website, app, sales decks, social and support touchpoints.
• Champion the brand internally so every team - Product, Sales and Support - represents it consistently.
• Go-to-Market & Marketing Strategy
• Build the marketing strategy and function that takes the product from launch to scale.
• Own the go-to-market strategy for new product launches, features and market entries, across both B2B and B2C.
• Define the annual marketing strategy across owned, earned and paid channels, tied directly to revenue and growth targets.

Requirements

• Senior marketing leadership experience, ideally within a startup, scale-up, technology or product-led business
• Proven experience developing and executing go-to-market strategies for new products, launches or market entries
• Strong experience building brands, positioning and messaging for B2B and B2C audiences
• Broad marketing expertise spanning digital, demand generation, lifecycle, content, organic social, paid media, PR and partnerships
• Strong commercial and analytical capability, with experience linking marketing activity and investment to revenue, pipeline, acquisition and growth
• Experience building or shaping a marketing function and effectively managing agencies, freelancers and external partners
• Strong cross-functional leadership skills, with the ability to work closely with Sales, Product, Technology and senior leadership
• Commercially ambitious with a growth mindset
• Creative and strategic, with the ability to turn insight into distinctive, effective marketing
• Highly hands-on and comfortable building from the ground up

Preferred

• Experience within SaaS, enterprise technology, consumer technology or platform businesses
• Experience marketing products across UK and US or other international markets
• Hospitality, leisure, gaming or venue technology experience
• Experience launching an app, digital product or technology-enabled physical product
• Experience with SEO, GEO, SEM, CRM, marketing automation and product analytics platforms

Benefits

• Code Hospitality subscription
• Perks and Discounts platform
• Health Care plan
• Birthdays off
• Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
• Salary Sacrifice Scheme
• Hybrid working
• Home office and hardware allowance