Responsibilities

• Develop and deliver En Route’s global marketing strategy, ensuring alignment with commercial objectives, customer engagement goals and long-term business growth plans.
• Lead the planning, execution and optimisation of integrated marketing campaigns across brand, digital, content, PR, exhibitions and customer communications.
• Own and evolve the En Route brand strategy, ensuring consistent positioning, differentiation and brand excellence across all customer touchpoints and international markets.
• Translate customer insights, market intelligence and commercial priorities into targeted marketing initiatives that deliver measurable business value.
• Develop and lead the corporate communications strategy, increasing share of voice, enhancing industry reputation and building thought leadership through PR, media relations and executive profiling.
• Drive digital marketing performance across websites, social media, email marketing and emerging channels, continually improving engagement and lead generation.
• Manage and optimise marketing budgets to maximise return on investment and ensure resources are deployed effectively.
• Champion marketing innovation, continuous improvement and the adoption of emerging technologies, including AI, to improve efficiency, effectiveness and customer experience.
• Lead, coach and develop the Marketing Manager and Communications Manager, building a high-performing, collaborative and commercially focused marketing function.
• Partner with stakeholders across the business to deliver integrated initiatives that support strategic priorities and commercial success.

Requirements

• Proven expertise in developing and delivering strategic B2B marketing programmes across international markets.
• Strong understanding of brand strategy, positioning, customer engagement and integrated marketing communications.
• Experience creating marketing strategies that directly support revenue growth, customer retention and key account development.
• Extensive knowledge of digital marketing disciplines, including content marketing, social media, CRM, marketing automation and website optimisation.
• Experience leading PR, media relations, corporate communications, thought leadership and executive profiling initiatives.
• Strong analytical capability, with the ability to interpret customer insights, market research and campaign performance data to inform decision making.
• Commercially astute, with experience managing budgets, evaluating ROI and demonstrating marketing’s contribution to business performance.
• Knowledge of AI-enabled marketing tools, emerging technologies and evolving digital marketing trends.
• Excellent leadership, stakeholder management, communication and influencing skills.
• Strong project management, planning and organisational capabilities, with the ability to manage multiple priorities in a fast-paced environment.