Responsibilities

• The marketing strategy across the Aspire brands: positioning, messaging, brand and the customer journey.
• The marketing budget, forecasting and ROI across every channel.
• The content and creative engine, our social presence, and organic growth (including SEO and GEO).
• Paid media across Meta and YouTube, where we invest heavily.
• The owned audience: email, SMS and WhatsApp groups, grown as assets.
• The conversion vehicles (webinars, VSLs, live events), built with the leadership team.
• The operations of conversion, end-to-end, including conversion rate optimisation (CRO), plus a clean measurement stack across GA4, attribution, conversion tracking, CRM (Salesforce) and automation.
• Building and leading a high-performing, AI-augmented in-house team.
• You own marketing and the operations of conversion, from awareness through to a booked call, and from a revenue-operations perspective up to the point a customer is handed to an account manager.

Requirements

• 10+ years in brand strategy, creative direction and content leadership, with a strong portfolio.
• 5+ years leading and developing a team.
• 5+ years as a paid media strategist and performance marketer. You must deeply understand how to profitably attract and convert cold audiences, which is at the heart of media buying.

Preferred

• AI-obsessed, and committed to levelling themselves up every single day.
• Understanding buyer psychology, taking a prospect from problem aware, to SQL ready and in front of a sales consultant.

Benefits

• 28 days holiday, plus an extra day for every year you are with us.
• The Christmas period off in addition to the above.
• Bereavement leave.
• A buddy system for ongoing support.
• Financial support for training and development.
• Incredible maternity and paternity support.
• On-site parking
• Work from home
• Company events
• Company pension