Responsibilities

• Managing a substantial Paid Media (Google and Meta) budget
• Increasing brand awareness through PR and innovative campaigns
• Planning and executing social media campaigns.
• Developing and operational control of a multi-million pound marketing budget focused at driving sales and increasing brand awareness and strengthening Andersen's positioning as market leader for quality, design, reliability, and technical leadership.
• Oversee the customer journey across Andersen’s acquisition channels, website, quote process, CRM communications and post-purchase experience.
• Develop lifecycle, referral and customer advocacy programmes that increase conversion, retention and recommendation.
• Define a clear brand strategy to ensure our premium position in the market is upheld

Requirements

• At least 3 years marketing experience in a senior management position in the UK EV home charging market or other relevant EV industry (essential)
• Be commercially focused, hands-on and have demonstrated success in value for money marketing campaigns
• Have demonstrated people management skills
• Experience in managing innovative PR campaigns.
• Demonstrated ability to work with a Commercial and Sales team assisting them to achieve ongoing rapid sales growth
• Excellent communication skills.
• Have an entrepreneurial approach to developing and executing marketing ideas
• Applicants must live within a reasonable commuting distance of Andersen's Head Quarters at Stewartby in Bedfordshire and whilst the position involves UK travel the job is largely HQ office based 5 days a week