Responsibilities

• Collaborate with the Headmaster and leadership team to design and implement an annual marketing strategy for local and international enrollment based on research, data, and performance insights
• Manage strategy for all social media channels (Instagram, Facebook, LinkedIn) including content planning, creation, scheduling, engagement, and reporting
• Design digital and print content that is visually engaging and consistent with the School’s brand
• Oversee online/offline advertising campaigns and promotional initiatives
• Produce live and dynamic content (stories, reels, videos) to showcase daily life at Farlington and celebrate pupil achievements
• Maintain the School’s website and CRM systems, ensuring content is up-to-date, engaging, and optimised for conversions
• Ensure a consistent brand identity across all communications, reflecting the School’s ethos and values
• Manage photography, videography, and creative assets to keep the School’s media library current
• Plan and execute key marketing events, including Open Mornings and taster sessions, as well as international recruitment fairs
• Liaise with designers, printers, suppliers, and media outlets to maximise exposure

Requirements

• Proven experience in marketing, admissions, or communications, ideally in a school or service-led organisation and with experience of boarding recruitment
• Strong digital marketing and social media skills, including content creation and advertising
• Copywriting, design, or photography skills
• Excellent written and verbal communication skills, with strong attention to detail
• Data-driven mindset, able to analyse and report on performance metrics
• Highly organised, able to manage multiple projects simultaneously
• Confident working independently and collaboratively
• Professional, approachable, and positive when liaising with families and colleagues
• Strong interpersonal and communication skills

Preferred

• Experience in an independent school or education marketing environment
• Degree in Marketing, Communications, or a related field
• Familiarity with school CRM and MIS systems (e.g., WordPress, HubSpot, iSAMS)

Benefits

• Free school lunches
• Continuing Professional Development (CPD)
• Pension with Scottish Widows
• Access to school facilities including fitness suite
• Pro-rata fee remission