Responsibilities

• Define and deliver the EMEA marketing strategy aligned to regional business objectives and country priorities.
• Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture and driving collaboration across the region.
• Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated marketing programmes that support revenue growth.
• Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
• Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
• Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
• Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
• Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
• Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
• Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.

Requirements

• Significant senior marketing leadership experience within a multi-country B2B organisation.
• Proven experience driving customer acquisition, retention and growth marketing programmes.
• Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
• Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
• Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
• Excellent leadership, stakeholder management and communication skills.
• Ability to influence and drive change across a complex international matrix organisation.

Preferred

• Experience leading geographically dispersed teams across multiple countries.
• Strong analytical skills with the ability to translate customer and performance data into actionable business insights.
• Experience implementing scalable customer lifecycle and personalisation programmes.
• Knowledge of Account-Based Marketing and advanced lead generation strategies.
• A collaborative leadership style with the ability to balance strategic thinking and hands-on execution.

Benefits

• Competitive salary with annual bonus scheme
• Opportunity to lead marketing across a diverse and fast-growing EMEA region.
• Strategic leadership role with significant visibility and influence across the business.
• Collaborative, supportive and international working environment.
• Hybrid working and flexible approach to work.
• Opportunity to shape the future of customer growth, marketing innovation and digital transformation across EMEA.