Head of International Marketing & PR

London, UK (On-site)

Salary Not AvailableSenior LevelTemporary

Posted 4 weeks ago

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Job Summary

Lead a global marketing transformation with a unifying strategy, rebuilt processes, and a global mindset across markets to accelerate growth and boost brand salience.

  • Growth and strategy ownership: Set a unified international marketing vision and drive customer-centric campaigns across markets.
  • Structure and scale: Reorganize the global team and processes for future growth and accountability.
  • Culture and storytelling: Embed global thinking and reinvent brand narrative across PR, digital, and social to lift global visibility.

Job Description

Responsibilities

  • Lead the transformation: Set the vision, define the strategy, and deliver it with impact
  • Reinvent processes: Reset critical paths and reshape how work gets done—bridging the gap between UK and International teams across wholesale, franchise, owned, marketplaces, and D2C
  • Embed a global mindset: Drive cultural change and champion new ways of working that position M&S as a truly global brand with a truly global marketing team and strategy
  • We require a highly experienced and visionary International Head of Marketing Transformation to lead this critical transformation. This isn’t a role for maintaining the status quo, it’s a mandate to reinvent how our brand connects with customers worldwide.
  • As International Head of Marketing Transformation, you’ll define and execute a unified, customer-centric strategy that accelerates growth, elevates brand salience and brings the magic of M&S to every market.
  • You’ll be the change agent who integrates global thinking into every marketing function and touchpoint, ensuring we deliver creativity, consistency and commercial impact at scale.
  • Shape the future: Develop and champion a bold, unified international marketing strategy that defines our brand positioning, target customers and value proposition globally
  • Operational overhaul: Reorganise and upskill the global marketing team, ensuring roles, responsibilities, and processes are fit for future growth and raise the bar on performance
  • Cross functional collaboration: Partner with Marketing, Design, Merchandising and all touchpoints to embed new global processes and drive cultural change (embed global mindset)
  • Tell our story: Reinvent the brand identity and narrative, ensuring creative consistency across every touchpoint; PR, digital, social etc
Marks & Spencer logo

Marks & Spencer

At M&S, we're dedicated to being the most trusted retailer, prioritising quality and delivering value. Every day, we bring the magic of M&S to our customers, whenever, wherever and however they want to shop with us.For over a century, we've set the standard, doing the right thing and embracing innovation. Today, with over 65,000 colleagues serving 32 million customers globally, we're putting quality products at the heart of everything we do.Tomorrow holds boundless opportunities with us. We're pioneering digital innovation and shaping the future of retail where our values drive every action.We stay close to customers and colleagues, always curious and connected. Our decisions are bold, our actions ambitious. Transparency is paramount, with straightforward, honest communication. We're constantly innovating, always striving for the best. Our focus is on aiming higher and winning together, combined with wise financial decisions to secure our future.Join us at M&S to shape the future of retail.

London, England, GBR
42K employees (2,777 in marketing)