Head of Influencer Marketing at Audience2Media | UK | £36K/yr – £90K/yr

Head of Influencer Marketing

UK (Remote)

£36K/yr – £90K/yrSenior Level7+ years expPermanent

Posted 3 months ago

Job Summary

Own cross‑agency influencer strategy and the revenue engine for a European hub, coordinating Asia collaboration and tying influencer activity to media, data, and client outcomes.

Influencer Strategy & Partnerships: Own the strategy, trends, and platform choices that lift both client results and creator partnerships.
Commercial Growth: Drive new revenue through influencer deals, asset proposals, and scalable client relationships.
Campaign Execution & Leadership: Oversee multi-vertical campaigns with a focus on reach, engagement, conversions, and ROI while maintaining brand safety and compliance.

Job Description

Define and execute the influencer marketing strategy for Audience2Media, aligned with the company’s growth and innovation roadmap.
Identify emerging influencer trends, technologies, and platforms that can enhance Audience2Media’s client offering as well as up and coming creators.
Collaborate with senior leadership to integrate influencer marketing across the agency’s media, data, and account management divisions.
Lead the commercial growth of the influencer marketing division, driving new revenue opportunities and expanding client relationships.
Build and nurture partnerships with influencers, creators, talent agencies, and relevant platforms.
Lead with influencer-led proposals, pitch materials, and client presentations.
Oversee the planning, execution, and optimisation of influencer campaigns across multiple verticals.
Ensure all campaigns deliver against client KPIs including reach, engagement, conversions, and ROI.
Collaborate and oversee closely with creators, media, and data teams to ensure influencer content is brand-safe, compliant, and impactful.
Build and lead a specialist influencer marketing team within the agency for the UK utilising full operational support in Asia.

Audience2Media

Audience2Media is an Advertising Technology based company with offices in the UK and Asia, delivering data driven campaigns across all media channels, applying an innovative bespoke approach to online & offline, influencer marketing and social strategies.

Founded in 2009

London, England, GBR

17 employees (6 in marketing)

www.audience2media.com