Head of Growth Marketing at ProblemShared | London, UK

ProblemShared

Head of Growth Marketing

London, UK (Remote)

Salary Not AvailableSenior Level8+ years expOther

Posted 2 months ago

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Job Summary

Drive growth across acquisition, onboarding, and retention by leading a data-informed, multi-channel engine that scales with the business and uncovers new opportunities.

Growth Strategy: own funnel optimization, multi-channel campaigns, and cross-functional partnerships.
Performance Marketing: run paid programs, optimize incremental returns, and develop conversion-focused assets.
Content & Brand Growth: craft messaging, expand organic reach, and build trust through thought leadership.

Job Description

Growth Strategy: Develop and execute growth strategies to increase sign-ups, engagement, and retention
Growth Strategy: Build and manage multi-channel acquisition campaigns (SEO, paid media, partnerships, email, social, referral programmes, content)
Growth Strategy: Identify new growth opportunities through research, trends, and experimentation
Growth Strategy: Own the marketing funnel and optimise conversion at every stage
Growth Strategy: Build out a team as scale demands and/or manage agency partnerships, holding partners accountable to commercial outcomes
Performance Marketing: Launch, monitor, measure impact and optimise paid campaigns across platforms such as Google, Meta, LinkedIn, TikTok, and others
Performance Marketing: Manage budgets with a clear focus on incremental return, distinguishing between customers the campaign caused and those who would have arrived organically. Core metrics include incremental CAC (iCAC), LTV:iCAC, and contribution margin per acquired customer. ROAS and CPL will be used as operational monitoring metrics within campaigns, not as primary effectiveness measures. Where feasible, channel effectiveness will be validated through holdout experiments rather than attributed conversion alone.
Performance Marketing: Create landing pages, ad copy, and conversion-focused campaign assets
Performance Marketing: Data driven experimentation – test hypotheses (e.g. email personalisation, A/B testing landing pages, sign up flows or key user journeys to determine most effective routes and tactics).
Performance Marketing: Partner with our clinical and legal teams to ensure all campaigns meet ASA, MHRA, CAP Code, and CQC standards.
Performance Marketing: Deliver actionable insights to take to the content team and agency around performance channels, content fatigue etc
Content and Brand Growth: Create compelling messaging that clearly communicates the value of ProblemShared
Content and Brand Growth: Work with the Head of Communications on design and content to produce blogs, case studies, social content, newsletters, and campaigns
Content and Brand Growth: Grow brand visibility and community engagement through organic channels
Content and Brand Growth: Build trust at scale through earned media, expert thought leadership, and SEO, recognising that in mental health, brand investment is what makes performance marketing work
Product-led Growth: Collaborate with product and design/UX teams to improve onboarding, activation, and user journeys
Product-led Growth: Use behavioural data to identify friction points and growth opportunities
Product-led Growth: Support feature launches with go-to-market campaigns
Analytics and Experimentation: Define KPIs and report on growth performance regularly
Analytics and Experimentation: Run A/B tests on messaging, channels, creatives, pricing, and user flows
Analytics and Experimentation: Use tools such as GA4, Mixpanel, HubSpot, marketing automation platforms, and CRM systems to guide decisions
Analytics and Experimentation: Partner with the Head of Customer Insights and the company’s Data Science centre of excellence to translate qualitative and quantitative customer signal into growth experiments

ProblemShared

ProblemShared was founded to provide better access to mental health services over a convenient and affordable platform. It is anchored in best practice principles and offers a safe place for people in need to seek help.As an Accident and Emergency doctor across the UK and Ireland, our CEO and Founder, Nick, encountered first-hand the significant and ever-growing caseload of clients suffering from mental health issues that could and should have been managed in the community. The challenging economic environment has reduced the availability of key frontline services in mental health and increased waiting lists which have combined to drive an increase in both the severity and volume of cases arriving in our hospitals.Consequently, Nick and his wife Tika have established a compassionate and caring team that seeks to redress the balance and provide access to the highest quality mental health professionals from anywhere with an internet connection.We are here to support our counsellors, psychiatrists, and neurodiversity team who form the absolute core of the service. We strongly believe that the journey is a communal one.If you have questions or ideas about how you think we could better address your needs, please click here to share, as this is the only way we will be able to deliver a truly supportive, effective, caring and learning service.

London, England, GBR

286 employees

www.problemshared.net