Responsibilities

• Develop and deliver the overall brand, growth and e-commerce strategy.
• Scale profitable online revenue while protecting margin and improving customer lifetime value.
• Lead CRM, lifecycle marketing, loyalty and subscription strategies to increase repeat purchase and retention.
• Own the digital trading calendar, promotions, merchandising and online commercial performance.
• Optimise Shopify customer journeys, landing pages, product pages and conversion rates.
• Use customer insight and data to shape propositions, product launches and marketing campaigns.
• Work alongside our paid media agency to improve customer acquisition, ROAS, CAC and overall marketing effectiveness.
• Build and lead a high-performing remote marketing team across CRM, content, creative, SEO, analytics and e-commerce.
• Manage PR, influencer activity and social commerce, including opportunities such as TikTok Shop.
• Lead Customer Services as a key driver of customer experience, retention and brand advocacy.

Requirements

• Experience leading growth, e-commerce, CRM or commercial marketing within a DTC business.
• A proven track record of scaling online revenue while improving profitability.
• Strong experience with Shopify, Klaviyo (or equivalent CRM platforms) and digital trading.
• Expertise across customer acquisition, retention, conversion optimisation and subscription models.
• Experience leading remote teams, agencies and cross-functional stakeholders.
• Excellent commercial judgement supported by strong analytical skills.
• The confidence to operate as part of a senior leadership team while remaining hands-on when needed.

Preferred

• Experience within premium FMCG, food, grocery, health, subscription businesses or other repeat-purchase consumer brands would be highly advantageous.