Head of Direct Marketing

Responsibilities

• Direct Marketing is one of our highest-potential channels and we’re hiring a leader to turn it into a scaled, precise, and defensible growth engine.
• We’re looking for a Head of Direct Marketing to own the channel end-to-end: creative, sends, logistics, offers, and reporting, sourcing the data pipeline and user-data enrichment that let us target the right customer, with the right offer, at the right moment. Addressed direct mail is the core today, and you’ll have the scope to extend into other formats.
• You'll lead the channel's dedicated analysts and work with our creative team. Your job is to set the direction: decide who we mail, with what offer and when, commission and challenge the selection and response models, and hold every campaign to CAC and LTV targets.
• Standalone direct marketing roles with this kind of budget and autonomy are rare. If you've got significant experience in acquisition mail and want to build and extend a channel your own way, at a profitable business with the product range and analytical capabilities to make it work, this is the role.
• Strategy and commercials: Own the direct marketing strategy and set volume, response and payback targets anchored to LTV.
• Own the channel P&L: forecasting, budget and CAC/LTV discipline.
• Decide how far and how fast to scale, based on the economics.
• Data and targeting: Source and buy prospect data from bureaus and brokers, and combine it with our first-party data.
• Direct the analysts building the response and propensity models that decide who we mail, with what offer and when.
• Work with risk analysts to shape offers around eligibility and lifetime value.

Requirements

• 5+ years in direct marketing, including at least 2–3 years owning an acquisition DM programme end to end: strategy, budget, data, production and results.
• A track record of mailing cold prospects at meaningful scale. You'll be able to talk through the volumes, budgets, response rates and CPAs you've been accountable for.
• Commercial ownership: you build the business case, forecast volumes and returns, and judge results on a marginal CAC basis rather than vanity metrics.
• Experience procuring data: working with data suppliers on list selection, screening, enrichment and cost.
• Deep knowledge of the DM supply chain: print, lettershop, Royal Mail products (Advertising Mail, Mailmark, partially addressed, door drops) and suppression (MPS, goneaways, deceased).
• A strongly commercial approach. You build the business case, forecast volumes and returns, own the channel P&L, and measure spend on CAC, ROI and payback rather than pieces mailed.
• Strong analytical judgement. You design test cells and holdouts, read results critically, and understand response and propensity modelling well enough to brief analysts, challenge their work and turn it into mailing decisions.
• Experience managing suppliers: tendering, negotiating, setting SLAs and keeping several partners to schedule.
• The ability to run a multi-drop campaign calendar across products, segments, creative, compliance sign-off, production and mail dates.
• Experience leading analysts and working closely with creative teams.

Preferred

• Experience in acquisition mail in financial services, especially credit cards or loans, including prescreened or pre-approved offers and risk-based targeting
• Experience standing up a data pipeline or enrichment stack (first-party + third-party / bureau data)
• Experience building a channel or function from scratch
• Background hiring and developing an analytics or design team

Benefits

• Winning team: the opportunity to scale up one of the world’s most successful fintech companies
• Flexible working: flexible approach tailored to each role. Hybrid roles require three days in-office weekly; fully remote roles include regular opportunities for in-person connection through socials and off-sites
• Socials & connection: opportunities and events to come together, socialise, and get to know each other beyond the office walls
• Health coverage: support for your physical and mental wellbeing, including private health cover
• Retirement & savings: long-term financial wellbeing through retirement savings plans
• Employee referral programme: earn a competitive bonus when you refer successful new team members
• Office meals & snacks: enjoy a fully stocked kitchen, plus complimentary lunches prepared by in-house chefs on in-office days at select locations
• Sustainable commuting: cycle-to-work and electric vehicle salary sacrifice schemes available in select locations
• Please note: The availability and details of specific benefits vary by location and role. For more information, please speak to your Talent Partner.