Responsibilities

• You’ll create and lead the Digital & Marketing Performance strategy across new customer acquisition and existing customer engagement, encompassing performance marketing, digital experience, UX and UI design, implementation, optimisation and measurement, ensuring activity delivers both exceptional customer outcomes and commercial growth.
• You’ll develop and deliver acquisition strategies that support diversification into new products, markets and customer segments, ensuring SunLife achieves its lead generation, customer growth and revenue objectives.
• You’ll lead the strategic development of, and establish a clear vision for, SunLife's digital acquisition ecosystem, including the website, performance marketing channels and customer engagement platforms.
• You’ll be accountable for designing and implementing SunLife's customer experience principles across digital and offline journeys, ensuring experiences are simple, engaging and optimised for conversion, retention and advocacy.
• You’ll maximise the commercial value generated from digital traffic and marketing investment, focusing on increasing conversion, improving lead quality, reducing acquisition costs and enhancing customer outcomes.
• You’ll own and optimise all performance marketing activity across paid search, paid social, display, retargeting, affiliate and emerging digital channels, ensuring efficient delivery of acquisition and ROI targets.
• You’ll establish a culture of insight-led decision making, embedding robust analytics, attribution and reporting frameworks that enable continuous optimisation and informed investment decisions.
• You’ll coach, lead and develop members of the Digital & Marketing Performance team, creating a high-performing environment that nurtures talent across digital experience, acquisition, optimisation and performance marketing disciplines.
• You’ll own the day-to-day management of agency and supplier relationships required to support the Digital & Marketing Performance strategy, ensuring high-quality delivery, innovation and value for money.
• You’ll manage significant digital and acquisition budgets, ensuring marketing investment is deployed effectively to maximise return on investment and achieve agreed commercial growth targets.

Requirements

• Senior experience within a digital marketing or experience role.
• Experience of key performance marketing platforms including Google and Meta.
• Experience of managing departmental budgets with a strong focus on commercial outcomes.
• Strong understanding of customer insight techniques in a digital environment.
• Technical understanding of content management systems, conversion rate optimisation tools and technical SEO/GEO.
• Planning and coordination skills.
• Supplier management and negotiation.
• Actively engaged in understanding external best practices and tools for digital experience optimisation.

Benefits

• Competitive depending on experience plus generous bonus, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days a year and much more.