Head of Demand Generation at Capital Economics | London, UK

Capital Economics

Head of Demand Generation

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end to end logo acquisition engine across channels, align with Sales priorities and tailor campaigns from inbound to onboarding.

Growth ownership: manage acquisition funnel across channels, from evaluation to conversion and new logo activation.
Sales alignment: coordinate campaign priorities, territories and segments with Sales leadership.
Measurement and testing: establish KPI framework, attribution, routing and ongoing optimisation of the acquisition funnel.

Job Description

Own the new logo acquisition strategy across inbound, digital, events and sales-supported programmes.
Deliver measurable pipeline growth, conversion improvement and new customer acquisition outcomes.
Build scalable acquisition motions designed to improve conversion efficiency and pipeline velocity.
Partner closely with Sales leadership on campaign priorities, territories, segments and conversion activity.
Coordinate economist, editorial and sales activity into commercially aligned GTM campaigns.
Develop targeted acquisition programmes including competitor displacement, win-back, consulting activation and new segment growth.
Lead inbound demand generation across all channels leveraging content, webinars, events, search, email, paid acquisition and digital channels.
Own commercial performance across evaluation journeys including trials, gated access and onboarding entry pathways.
Work closely with the Digital Acquisition & Conversion Manager to improve CTA architecture, landing journeys, behavioural routing and conversion performance.
Partner with Lifecycle Marketing and Customer Experience teams to ensure smooth progression from evaluation into onboarding and expansion.

Capital Economics

Capital Economics is a world-leading provider of independent economic insight. We enable organisations to make better investment decisions that deliver sustainable value. Our team of 70+ experienced economists provides award-winning macroeconomic, financial market and sectoral analysis, forecasts and consultancy to serve our diverse global client base.We offer country and regional analysis on over 100 markets and economies, including the US, Canada, UK, Western Europe, Japan, China, India, Latin America, Emerging Europe, the Middle East, Africa, Emerging Asia, Australia and New Zealand. We also provide overview services covering the global economy and financial markets, and have dedicated services providing research on the commodities and property sectors. In addition, we undertake bespoke consultancy projects.

Founded in 1999

London, England, GBR

148 employees (3 in marketing)

www.capitaleconomics.com