Head of Demand Gen role for Commercial Sector (UK & ROI) – MAT Cover
Bristol, UK (Unknown)
Posted 2 months ago
Job Summary
Own and drive demand generation across multi-channel campaigns to meet pipeline and revenue targets, leading ABM, analytics, and cross-functional alignment with sales.
- Own strategy and KPIs
- Partner with sales and product marketing to refine value propositions
Job Description
Responsibilities
- Deliver the annual lead generation targets agreed with the CMO, Director of Performance Marketing and Sales function to deliver the required business growth.
- Developing and executing comprehensive new business demand generation strategies to achieve pipeline targets and company growth targets within the commercial sector
- Leading integrated multi-channel marketing campaigns incorporating digital advertising, content marketing, email, events, and webinars, as required to achieve targets
- Establishing effective stakeholder relationships across sales, product marketing, and content teams, ensuring aligned messaging and campaign effectiveness
- Ownership of marketing analytics and reporting, providing insights on campaign effectiveness, pipeline metrics, and revenue attribution
- Developing and maintaining KPIs
- Leading a team and partnering with brand, product marketing to create compelling value propositions focused at targeted markets
- Driving testing initiatives to identify new opportunities, understand buyer behaviour, and optimise targeting strategies for continuous performance improvement
- Managing and driving results (through a matrix) though internal BDRS and external BDR agencies
- Travel requirements, working arrangements - Visit Peterborough and Watford offices at least once a week
Requirements
- Bachelor's degree in marketing, Business, or related field or 5+ years of B2B marketing experience with at least 3 years focusing on demand generation
- 3+ years of people management experience leading marketing teams
- Proven track record of achieving and growing pipeline and revenue in a new business B2B environment
- Proficiency in marketing automation platforms (Marketo, HubSpot, or similar)
- Strong experience with CRM systems, preferred Netsuite
- Expertise in digital marketing tools and analytics platforms (Google Analytics, LinkedIn Ads, etc.)
- Demonstrated ability to analyse complex marketing dashboards and attribution models
- Strong understanding of B2B buyer journey and modern new business demand generation tactics
- Proven ability to develop and execute account-based marketing (ABM) strategies
- Experience in building and optimising lead scoring and nurture programs
Preferred
- Experience in SaaS or technology industry marketing
- Knowledge of industry-standard marketing metrics and KPIs
- Strong project management and prioritisation abilities
Benefits
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
Zellis
Zellis helps organisations unlock better outcomes by creating exceptional experiences for their people. As the UK and Ireland’s leading provider of HR, pay, workforce management (WFM), and benefits solutions, we put employees at the heart of every solution. Our tools give teams the insights, flexibility, and support they need to perform at their best. By removing barriers and embracing innovation, we empower organisations to reimagine what’s possible. Together, we Unlimit What’s Next for both people and performance. In 2025 we brought together the very best of Zellis, elementsuite, and Hastee into a seamless experience, providing a single, coherent system for the modern workplace. Together, we deliver an adaptable, best-in-class, end-to-end solution that helps customers achieve smarter, faster, and more confident HR, WFM, and Pay outcomes. At Zellis we understand the urgency and scale of modern workforce needs, and we support the full employee lifecycle. Our solutions help pay 1 in 7 of the UK and Ireland’s working population. Zellis was named Payroll Software Supplier of the Year at the Global Payroll Awards 2024 and 2025. Our flagship solution, Zellis HCM Cloud, has been recognised as Payroll Software of the Year (CIPP 2020, 2021, 2024) and has won the Payroll & HR Software Product Award (The Rewards 2019, 2021, 2023, 2024).
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