Responsibilities

• Own the end-to-end cross-sell acquisition strategy for Credit Cards and Personal Loans within the current account base, defining channel mix, targeting, proposition approach and delivery priorities.
• Lead cross-functional stakeholder alignment across Analytics, Marketing, CRM, Digital, Channels and Risk to agree shared goals, execution plans, governance and measurable outcomes.
• Deliver against segment sales and growth targets through disciplined performance management, including funnel reporting, conversion improvement actions and clear accountability.
• Make insight-led decisions by combining customer research and feedback with campaign performance data and advanced analytics to continuously optimise targeting, messaging and results.
• Embed a strong test-and-learn approach, using experimentation to refine audiences, propositions and communications while scaling what works into business-as-usual.
• Shape early engagement and longer-term value strategies for Credit Cards, improving activation, first spend, ongoing spend and front-of-wallet behaviour, while ensuring customer communications are clear, fair and drive good customer outcomes.

Requirements

• Must have demonstrated experience driving acquisition, cross-sell and/or lifecycle growth for Credit Cards, Unsecured Lending or Retail Banking products, or within a similarly data-led consumer business.
• Proven ability to deliver commercial targets through CRM (Customer Relationship Management) and marketing execution, coordinating stakeholders to translate plans into measurable results.
• Prior experience of working with and influencing cross functional senior stakeholders to ensure products receive priority and focus.
• Highly data-driven with strong performance management capability; comfortable interpreting analytics, campaign results and funnel metrics to diagnose issues and improve outcomes (without needing to build models yourself).
• Strong track record partnering with CRM, Marketing, Analytics and Risk, with the ability to influence senior stakeholders and align teams around shared objectives and delivery plans.
• Able to operate strategically and tactically setting a clear direction and then driving hands-on execution to deliver at pace.
• Sound commercial judgement with a clear commitment to responsible growth, fair customer treatment and strong customer outcomes.

Benefits

• Private healthcare for all UK-based employees.
• Enhanced maternity and adoption pay and support when you return to work.
• Contributory pension scheme with a generous employer contribution.